Archive for April, 2019

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United Breaks Guitars and Business Storytelling

Posted by  Shawn Callahan —April 29, 2019
Filed in Business storytelling, Fun

Do you remember Dave Carroll’s 2009 YouTube sensation, United Breaks Guitars? Dave was flying United and as they they were waiting to take off a passenger noticed that the ground crew were throwing around a guitar case. It was Dave’s expensive Taylor guitar, and the bag handlers broke it in the shenanigans. Dave complained, but […]

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The best sellers use story-triggering

Posted by  Shawn Callahan —April 4, 2019
Filed in Business storytelling, Selling

I’m in the process of buying a new car. So last weekend I organised test-drives of three cars from three different car dealers. My first two test-drives followed a similar pattern. The salesperson showed me the car, I jumped into the driver’s seat, and we took a 15-minute spin up a freeway and back again. […]

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