Archive for April, 2019

United Breaks Guitars and Business Storytelling

Posted by  Shawn Callahan —April 29, 2019
Filed in Business storytelling, Fun

Do you remember Dave Carroll’s 2009 YouTube sensation, United Breaks Guitars? Well, Dave got in touch with us about business storytelling, details here.

Read More

The best sellers use story-triggering

Posted by  Shawn Callahan —April 4, 2019
Filed in Business storytelling, Selling

When selling, think about the stories you are triggering for your prospects. Create situations that are remarkable, just like this car salesperson did.

Read More