Archive for April, 2019

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The best sellers use story-triggering

Posted by  Shawn Callahan —April 4, 2019
Filed in Business storytelling, Selling

I’m in the process of buying a new car. So last weekend I organised test-drives of three cars from three different car dealers. My first two test-drives followed a similar pattern. The salesperson showed me the car, I jumped into the driver’s seat, and we took a 15-minute spin up a freeway and back again. […]

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