Archive for November, 2018

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035 – Spotify bugs bite back

Posted by  Shawn Callahan —November 27, 2018
Filed in Business storytelling, Podcast

People tend to be resistant to change. So, what is the best way to keep people interested in a new product? This story suggests finding a balance between new and familiar features is the answer.  It’s now Shawn’s turn to share a story. The story he has chosen suggests the success of new products relies […]

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034 – When baggage really flies

Posted by  Shawn Callahan —November 22, 2018
Filed in Business storytelling, Podcast

The story behind Southwest Airlines’ ‘Bags Fly Free’ campaign demonstrates how having a clear purpose can help an organisation make better, more profitable decisions. Having a clear purpose can help an organisation make better decisions. Southwest Airlines’ purpose to ‘democratise the skies’ helped the airline add over $1 billion to their bottom line, despite a […]

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033 – Nixon on the poverty line

Posted by  Shawn Callahan —November 12, 2018
Filed in Business storytelling, Podcast

Is poverty a lack of character or a lack of cash? This story could change your mind.   This week, it is Mark’s turn to share a story. The story he has chosen is one which demonstrates how stories can change minds and influence people. This story changed his mind. It reminded him to be […]

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