Archive for November, 2018

Blog

035 – Spotify bugs bite back

Posted by  Shawn Callahan —November 27, 2018
Filed in Business storytelling, Podcast

Tags: Bugs, familiarity, insight, mistakes, product development, software People tend to be resistant to change. So, what is the best way to keep people interested in a new product? This story suggests finding a balance between new and familiar features is the answer.  Once again, its Shawn’s turn to share a story. The story he has […]

Read More

034 – When baggage really flies

Posted by  Shawn Callahan —November 22, 2018
Filed in Business storytelling, Podcast

Tags: Decision making, marketing, profit, purpose, revenue, values, values in action The story behind Southwest Airlines’ ‘Bags Fly Free’ campaign demonstrates how having a clear purpose can help an organisation make better, more profitable decisions. Having a clear purpose can help an organisation make better decisions. Southwest Airlines’ purpose to ‘democratise the skies’ helped the airline […]

Read More

033 – Nixon on the poverty line

Posted by  Shawn Callahan —November 12, 2018
Filed in Business storytelling, Podcast

Tags: Data, experimentation, income, insight, poverty, research, science  Is poverty a lack of character or a lack of cash? This story could change your mind.   This week, it is Mark’s turn to share a story. The story he has chosen is one which demonstrates how stories can change minds and influence people. This story changed […]

Read More

Send this to a friend

down
up