Archive for September, 2018

Blog

What Makes a Compelling Story? Here are 6 Key Elements

Posted by  Shawn Callahan —September 19, 2018
Filed in Business storytelling

I’ve been thinking a lot lately about what makes a compelling story and I’ve come up with a shortlist. Safe to say, if you’ve found a story which has all, or most, of the following characteristics, it’s a great one to add to your story bank.   1. Something Unanticipated When I first started thinking […]

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029 – Paul revered while Dawes knocked

Posted by  Shawn Callahan —September 4, 2018
Filed in Business storytelling, Podcast

Tags: trust, connections, relationships, messaging, American revolution, British, Concord It’s not what you know, but who knows you and trusts what you say! Looking after your business connections is important for maintaining communications, especially for your ‘news feed’. But does your attention to the news depend on the messenger? In today’s story, we contrast the […]

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