Archive for July, 2018

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027 – John Snow versus the Miasma

Posted by  Shawn Callahan —July 26, 2018
Filed in Anecdotes, Business storytelling, Podcast

Tags: data, patterns, decisions Bringing your data to life is crucial in making others understand why it’s important. In this example, we hear how John Snow had to be creative and clear with his data to prove his theory right. If you work with data, this story is particularly useful for you. While we disagree […]

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026 – Henry Ford did that?

Posted by  Shawn Callahan —July 18, 2018
Filed in Anecdotes, Business storytelling, Podcast

What do you do when you have high turnover? Henry Ford’s solution made his shareholders angry. In this example, we see how Henry Ford ignored what everyone around him thought and went ahead with a decision that would more than double his profit. We discuss how this is a great example of how a company […]

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Knowing everyone is on the same page

Posted by  Shawn Callahan —July 17, 2018
Filed in Communication, Strategy

Warning: This article contains explicit language. Do not read if you might be offended. Have you ever had the feeling that you and your colleagues are all on the same page, and you feel good about how everyone understands what’s happening? I had an experience last week that illustrates just how illusory that feeling can […]

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Moments are Powerful: Storytelling Workshop in Spain

Posted by  Mark Schenk —July 10, 2018
Filed in Business storytelling, Events

Some of the most important parts of stories are specific moments. It’s these particular moments that we think of when remembering a story we’ve been told. The Heath brothers published their latest book, Moments, in late 2017. In it they explain how our lives are made up of moments – when you pass your driver’s […]

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025 – How to tap into your audience

Posted by  Shawn Callahan —July 5, 2018
Filed in Anecdotes, Business storytelling, Podcast

Tags: Curse of knowledge, bigger picture, insight When people don’t understand what we’re trying to convey to them we get frustrated. Sometimes we wonder why they aren’t getting something so simple. This is called the curse of knowledge. This week’s story is my favourite type – a scientific experiment story. It’s about Elizabeth Newton, a Stanford […]

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