Archive for December, 2017

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Building the storytelling habit this Christmas

Posted by  Shawn Callahan —December 22, 2017
Filed in Business storytelling

I just watched a 3-minute video advertising a course on storytelling. It was beautifully produced, of the highest quality yet there was not a single story told. It’s very easy to forget to tell a story but as we know, you don’t get the amazing benefits of storytelling unless you tell stories. So how do […]

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The power of stories: a legal performance-enhancing substance

Posted by  Mark Schenk —December 20, 2017
Filed in Business storytelling, Culture, Leadership Posts

Imagine if someone tells you that the single biggest thing you can do to improve your organisation’s performance in the next 12 months is to stand in front of the entire organisation and bare your soul: your vulnerabilities, your fears, the low points in your life as well as the highlights. And once you’ve done […]

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How to reduce your story anxiety

Posted by  Shawn Callahan —December 12, 2017
Filed in Events, Leadership Posts

Stories are stressing out our business leaders. That’s right, our leaders are getting anxious, on edge. Why? Well, as one general manager put it to me this week, ‘Everyone is talking about stories. We’re told we need to know our story—the story of our product, our program, the change we’re making. We have to find […]

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Storytelling tips you can try: the effect music has on purchasing decisions

Posted by  Shelley Fenech —December 5, 2017
Filed in Anecdotes, Business storytelling, Selling

We understand that life gets busy. Between emails, meetings and projects it can sometimes be hard to deliberately think about useful business stories that you’ve encountered recently. We want to make it easier to become better business storytellers, and for that reason we’ve decided to post regular stories that include bite-size tips on how to […]

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