Archive for December, 2017

Building the storytelling habit this Christmas

Posted by  Shawn Callahan —December 22, 2017
Filed in Business storytelling

Christmas offers a great opportunity to develop the storytelling habit. Shawn Callahan gives you some simple tips to help you get started.

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The power of stories: a legal performance-enhancing substance

Posted by  Mark Schenk —December 20, 2017
Filed in Business storytelling, Culture, Leadership Posts

The power of stories helped lead the Richmond Football Club from a horror AFL season in 2016, to a premiership in 2017. Find out why stories worked here:

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How to reduce your story anxiety

Posted by  Shawn Callahan —December 12, 2017
Filed in Events, Leadership Posts

We’re told we need to know our story—the story of our product, our program, the change we’re making, but no-one is showing us how. Find out at this event.

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Storytelling tips you can try: the effect music has on purchasing decisions

Posted by  Shelley Fenech —December 5, 2017
Filed in Anecdotes, Business storytelling, Selling

If you’re discussing how to improve the sales performance of a product and need to illustrate your point, try this story about music and wine sales.

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