Archive for 2016


Why leaders need good storytelling skills – Part 2

Posted by  Shawn Callahan —February 16, 2016
Filed in Business storytelling

Here we are at Part 2 of Chapter 1 of my new book Putting Stories to Work. In Part 1 I started to describe some of the various ways leaders can use storytelling to communicate strategy and engage people. I finish Chapter 1 with 4 other ways to put stories to work. Launch date is […]

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Why Leaders Need Good Storytelling Skills – Part 1

Posted by  Shawn Callahan —February 9, 2016
Filed in Business storytelling

This is chapter 1 of the book, Putting Stories to Work – Mastering Business Storytelling. I decided to share it in two parts so this is part 1. I wanted to start the book with some of the business reasons for storytelling and show leaders a few of the useful places storytelling can really make a difference. […]

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Explaining complex ideas with stories

Posted by  Shawn Callahan —February 3, 2016
Filed in Business storytelling

Last night I went to see The Big Short, a film about how a bunch of banking outsiders predicted the global financial crisis and made a bucketload of cash in the process. The film was based on the book of the same name by Michael Lewis. When the book was first considered for adaptation, the […]

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Sharing stories so they can be retold

Posted by  Shawn Callahan —January 29, 2016
Filed in Business storytelling

Ever since Malcolm Gladwell’s massive hit The Tipping Point, business books have used a good dose of stories to carry the author’s message. Gladwell hit upon a simple yet effective formula: tell a story first, then draw meaning from the narrative. If you look at the beginning of each chapter in Tipping Point, the time […]

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Mastering business storytelling with 4 vital disciplines

Posted by  Shawn Callahan —January 26, 2016
Filed in Business storytelling

When I started writing Putting Stories to Work I was inspired by David Allen’s How to Get Things Done. I liked how it gave you a process to achieve a goal. David helped you achieve stress-free productivity, just as his subheading promised. My goal is to help you master business storytelling and the process has […]

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Putting Stories to Work – Mastering Business Storytelling – Introduction

Posted by  Shawn Callahan —January 12, 2016
Filed in Business storytelling, News

You might have noticed that I haven’t been as busy on the blog last year as I normally would. Instead I’ve been tapping out a new book I’ve called, Putting Stories to Work. It will be published on the 20th of March, which is world storytelling day. The first edition will be a limited hardcover. You […]

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Storytelling for Leaders® program in Zurich

Posted by  Mark Schenk —January 8, 2016
Filed in Events

Anecdote is holding a public Storytelling for Leaders® program in Zurich on Friday 12th February 2016. Now in our 12th year, you can imagine that we have had heaps of experience delivering this program across the globe. We continue to get great feedback about the program. In fact, just a few weeks ago a participant commented: […]

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