Archive for 2016


Why telling stories will get your idea across

Posted by  Mark Schenk —April 20, 2016
Filed in Insight

There aren’t many certainties in professional life, but one is that when it comes to persuading someone, making an assertion or giving an opinion runs a far second to telling stories.   Let’s say you want to alert someone to a problem in your organisation, and perhaps get their help in addressing the issue. There […]

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Storytelling Vs. Corporate Speak

Posted by  Shawn Callahan —April 15, 2016
Filed in Business storytelling, Communication

Who doesn’t like a useful infographic? Lou Hoffman over at Ishmael’s Corner shares one that contrasts a story way of speaking with the insidious corporate speak we often hear at work.I would like to add a few more contrasts. Storytelling on the left. Images vs words Meaning vs gobbledygook Emotion vs meh Concrete vs abstract […]

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Take One Day – Building Collaborative Cultures

Posted by  Shawn Callahan —April 13, 2016
Filed in Collaboration, Events

We are sponsoring a wonderful event in New Zealand. If you are interested in building collaborative cultures then sign up for this event and I will see you there. What: TAKEONEDAY 2016 – Building Collaborative Cultures Where: Viaduct Events Centre, 161 Halsey St, Wynyard Quarter, Auckland When: 9.00am-6:00pm, Thursday 19th May 2016 Register: Click here […]

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Storytelling for Sales is growing

Posted by  Mark Schenk —April 12, 2016
Filed in News, Selling

In June last year we released the Storytelling for Sales™ program and have been delivering it in Australia and the US. One of the main objectives of the program is to close the gap between the very best salespeople and the core sales group. And it’s a big gap. When it comes to complex solution […]

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The writing process for Putting Stories to Work

Posted by  Shawn Callahan —April 5, 2016
Filed in Business storytelling

I’m often asked how I wrote Putting Stories to Work. People want to know about the writing process and how I did the research. I had similar questions before I started including, How many words do I need to write? How many chapters should it be? What’s the best word processor? So in this post I […]

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Unique opportunity to learn from Gary Klein in Melbourne

Posted by  Shawn Callahan —March 23, 2016
Filed in Events, Insight

Renowned psychologist Gary Klein, about whom Malcolm Gladwell once said, “No one has taught me more about the complexities and mysteries of human decision-making than Gary Klein”, is coming to Melbourne on May 23rd. This is one workshop you don’t want to miss. Gary will be teaching us how to get those hard earned lessons […]

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The value of a pause in changing people’s minds

Posted by  Shawn Callahan —March 10, 2016
Filed in Anecdotes, Communication

I recently attended my local IABC chapter’s 2016 kick-off event, talk55. Twelve speakers had five minutes each to share an idea using only five slides. I shared five tips for business storytelling. Here are my slides. At the networking drinks after the talks I met Tim Reid, a towering figure with a chiselled jaw who […]

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Tyrion’s Persuasive language in this Game of Thrones Passage Puts Ted Talks to Shame

Posted by  Shawn Callahan —March 4, 2016
Filed in Business storytelling, Communication

Lou Hoffman’s blog, Ishmael’s Corner, has been one of my favourites for as long as I can remember. He’s a wonderful writer who understands business storytelling deeply. And over the years we’ve exchanged tweets but never met until recently when one of those tweets led to a phone conversation about, of all things, measuring the […]

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Anecdote partner profile: Jim Signorelli

Posted by  Jim Signorelli —March 2, 2016
Filed in News

During the year I graduated from college, we were in the height of a recession. It was more the rule than the exception to take the first job offered. My first offer came from a small country-western music radio station in mid-Michigan. Feeling both reluctant and grateful at the same time, I took the job […]

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Keeping to the point with your business storytelling

Posted by  Shawn Callahan —February 23, 2016
Filed in Business storytelling

Louis CK knows a lot about stories. The very best comedians do. It’s their stock in trade. They find and refine stories designed to make us laugh. Louis CK is one of the all time great stand up comedians. Every now and then Louis CK incorporates into his routine an insight into stories and storytelling. […]

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