Storytelling Vs. Corporate Speak

Posted by  Shawn Callahan —April 15, 2016
Filed in Business storytelling, Communication

Who doesn’t like a useful infographic? Lou Hoffman over at Ishmael’s Corner shares one that contrasts a story way of speaking with the insidious corporate speak we often hear at work.I would like to add a few more contrasts. Storytelling on the left.

Images vs words
Meaning vs gobbledygook
Emotion vs meh
Concrete vs abstract

What contrasts do your see?

Corporate speak

Here is Lou’s post.

Visual storytelling demands a place in any organization’s business communications.Photos, graphics, charticles – apparently, when it comes to fish, what happens in Vegas does not stay in Vegas – etc. all provide storytelling fodder.Which brings me to the infographic.

You could make an argument that the infographic is the new black.

Beyond the visual appeal, infographics push companies to communicate at the industry level.

After assisting clients in creating infographics, we’ve created our own on storytelling.

Specifically, we contend there’s often a gap between the content developed by the PR function and the type of content needed by journalists, bloggers and other influencers.

Our infographic strives to capture this disconnect.

Business Communication
The Hoffman Agency is a public relations firm that emphasizes storytelling in business communication.


Please share your ping-pong additions as a posted comment.

If enough ideas come our way, we’ll create “The Return of Storytelling vs. Corporate Speak” (giving proper attribution to all contributors).

Note: More posts on infographics are captured below (powered by a human; i.e., me)

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:


  1. Stuart Reid says:

    Like it! I would add:

    Moments vs messages

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