Who doesn’t like a useful infographic? Lou Hoffman over at Ishmael’s Corner shares one that contrasts a story way of speaking with the insidious corporate speak we often hear at work.I would like to add a few more contrasts. Storytelling on the left.

Images vs words
Meaning vs gobbledygook
Emotion vs meh
Concrete vs abstract

What contrasts do your see?

Here is Lou’s post.

Visual storytelling demands a place in any organization’s business communications.Photos, graphics, charticles – apparently, when it comes to fish, what happens in Vegas does not stay in Vegas – etc. all provide storytelling fodder.Which brings me to the infographic.

You could make an argument that the infographic is the new black.

Beyond the visual appeal, infographics push companies to communicate at the industry level.

After assisting clients in creating infographics, we’ve created our own on storytelling.

Specifically, we contend there’s often a gap between the content developed by the PR function and the type of content needed by journalists, bloggers and other influencers.

Our infographic strives to capture this disconnect.

The Hoffman Agency is a public relations firm that emphasizes storytelling in business communication.