Emil Zátopek was a giant of long distance running. His record still stands as the only person to win gold in the 5000 metre, the 10000 metre and the marathon at the 1952 Helsinki Summer Olympics. Apparently running the marathon was a last minute decision.
In 1968 Australian runner, Ron Clarke, visited Emil in his home country of Czechoslovakia. Emil respected Ron’s abilities. He had broken many of Emil’s records but had a string of bad luck. In Mexico City Ron suffered from altitude sickness and nearly died on the track. So despite being the world record holder he never won an Olympic gold. The two runners became friends and as Emil said goodbye at the airport, he gave Ron a hug and put a small parcel in his hand and said “this is because you deserve it, not because we are friends. Open it when you get to London.”
Ron immediately started to wonder what was in the parcel. Was it contraband? Was it a message Emil wanted smuggled out to the West. After the plane took off Ron went to the lavatory to open the parcel. When he unwrapped the box, there, with his name and the day’s date inscribed inside, was Emil’s 10000 Olympic gold medal. Ron just sat there and wept.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: