Archive for 2011


Exploring employee engagement

Posted by  Mark Schenk —March 28, 2011
Filed in Employee Engagement, Leadership Posts

We have been using narrative approaches for many years to help organisations with employee engagement. This 4 minute youtube video gives some insights into some of the things we’ve notice working in this field and some examples of behaviours that can build or undermine engagement. In 2009, we also posted a detailed description of how […]

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True importance

Posted by  Shawn Callahan —March 24, 2011
Filed in Anecdotes, Business storytelling, Leadership Posts

This story was told the other day by General David Petraeus (The head of all international forces in Afghanistan) just before a press conference illustrating the meaning of true importance. “This was about 20 years ago when I was the aide to the Army Chief of Staff in the Pentagon and Colin Powell was the […]

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TheStoryTest–build your skill in spotting stories

Posted by  Shawn Callahan —March 20, 2011
Filed in Anecdotes, Business storytelling

We developed to help you build your skill to identify stories. Quite frankly it’s hard to be a good storyteller if you can’t tell the difference between a story and say, an opinion, or an analogy or even a case study. A good storyteller’s ears prick up as soon as one starts and they […]

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Using Concrete and Specific Examples

Posted by  Kevin Bishop —March 9, 2011
Filed in Business storytelling, Communication, Strategy

One of the basic requirements for any form of successful communication is the listener understands what’s being said. However we often face the challenge when trying to get our message understood of the “curse of knowledge“. Once we know something, we find it hard to imagine what it was like not to know it. Our […]

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How to connect with the “I’m Like You” story

Posted by  Shawn Callahan —March 1, 2011
Filed in Business storytelling

Annette Simmons says that there are some story types you just should know and be able to tell, namely: Who am I? and Why am I here? I’d like to add another story type which will help you to connect, which I’ll call the “I’m Like You” story. Robert Cialdini describes a fascinating experiment in […]

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Willpower is Muscle

Posted by  Kevin Bishop —February 25, 2011
Filed in Insight

Research has shown that willpower is like a muscle – the more you train it, the more powerful it becomes. In a study published last year, Dr. Mark Muraven at the University of Albany had a subset of participants spend two weeks practising acts of self-control. these were things like resisting eating unhealthy food. These […]

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A teaching story

Posted by  Mark Schenk —February 23, 2011
Filed in Business storytelling

We are always on the lookout for good stories. I found this one today on the PassionHR list on YahooGroups: As she stood in front of her 5th grade class on the very first day of school, she told the children an untruth. Like most teachers, she looked at her students and said that she […]

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Stories Are All Around Us

Posted by  Kevin Bishop —February 18, 2011
Filed in Business storytelling

I am constantly surprised of the most unlikely places and situations where you hear great stories. Last weekend the family and I were over in South Melbourne doing some shopping. I was standing in the queue to pay for an item (see, I know my place in the shopping process!) and was reading a handwritten […]

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Scott Berkun encourages storytelling

Posted by  Shawn Callahan —February 6, 2011
Filed in Business storytelling

My friend Donal O Duibhir keeps an eye out for story-related tidbits for me (thanks Donal). Today he sent me this 5 min video of Scott Berkun describing how to deliver an Ignite talk (sounds just like a Pecha Kucha). He starts with “I think storytelling is everything …” Nice. You have my attention Scott. […]

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Announcing our business storytelling workshop series for 2011

Posted by  Shawn Callahan —February 3, 2011
Filed in Business storytelling, News

It’s been a few years since we publicly ran our workshops in Australia. We’ve been focussed on delivering them internally to our clients. But in May this year we are running Storytelling for Business Leaders workshops in Brisbane, Canberra, Melbourne and Sydney. Click here to find out more and to buy your tickets. Lots of […]

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