In-house workshops instead of a public program

Posted by  Shawn Callahan —November 20, 2008
Filed in Events

For four years Anecdote has delivered a range of innovative public workshops on topics including storytelling for business leaders, building a collaborative workplace and business narrative techniques. For a range of reasons, we’ve decided to stop running public workshops and instead we will focus on delivering these workshops in-house. We believe this move will result in even better workshops that can be customised for an organisation’s specific needs.

We will still be running our workshops in London in June next year.

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:


  1. Stuart Reid says:

    Hi there – I’m glad the London course will still be running, as I’m interested in attending. The details for the course were at:
    but this link doesn’t seem to be working. Has it moved?
    Stuart Reid

  2. I will be putting up a new link to the London courses today Stuart. Thanks for your interest and I look forward to meeting you next year.

  3. Hi Shawn,
    I find this a really interesting decision. I was engaging this week with a marketing professional for a training company, who had promoted training programs both public and in-house. They have found the in-house programs to be far more effective in dealing with actual issues of the organization for two reasons. Firstly at a public course, there is not the same freedom to share deeply on often sensitive matters – both because you do not know and are not known by the group. Secondly there are often confidentiality and reputational risks associated with sharing information beyond the safe boundaries.
    A serendipitous confluence of opinion. I am tending now towards this view too.

  4. You’ve pinpointed some of the reasons why we have made the decision to do our workshops in-house Raymond. The other reason is the knowledge that a single workshop doesn’t change behaviour, it’s important to undertake the workshop in conjunction with a broader program of change.

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