A few posts ago I described one of the reasons why stories are memorable: they evoke emotion.
But stories are also memoriable because they create a framework for us to hang ideas, facts and concepts from.
Read the rest of Cal’s post for good examples and the full reasoning.
This is also relevant for those of us in the workplace who attend conferences, seminars or just have to bone up on a new topic for, say, a new job.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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