Steve Denning picks up on story-listening

Posted by  Shawn Callahan —July 21, 2007
Filed in Business storytelling, Communication

I was just reading Steve Denning’s latest newsletter and I noticed that he has picked up on the importance of story-listening in his latest book. He writes:

Obviously, I’m a great fan of storytelling. And yet, I have to say, there’s also something basically wrong with the term, “storytelling”. If you take it literally, it implies a kind of one-way relationship: “I tell and you listen.”

The kind of “storytelling” that I advocate in The Secret Language of Leadership is very much two-way. It’s interactive. There’s at least as much “story listening” as “storytelling”.

I’m thinking now we need to go one step further and look for ways for stories to create new conversations and new actions. It’s not simply telling stories and listening to stories but harnessing this narrative interaction to trigger new ways of thinking. I haven’t read Steve’s ideas on narrative intelligence yet and I look forward to see what he says.

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

One Response to “Steve Denning picks up on story-listening”

  1. Bernd Flossmann Says:

    Yes, you are on the right way, so i’ m not the only one to think this way …

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