Making strategies stick - tackling anti-stories
Category: Strategic Story
Author: Mark Schenk and Kevin Bishop
Date Published: 14-Oct-11
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At Anecdote, much of our work is focused on making strategies stick by converting them into understandable, memorable and influential stories. In each organisation we have worked with, we have encountered what we call ‘anti-stories’ – pre-existing beliefs and perceptions that work against the new strategy.
This article describes a range of ways to tackle these anti-stories – and tackle them you must if your strategic story is to be effective.