Posts Tagged ‘Strategic story’

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A beautifully told strategic story from ASICS

Posted by  Shawn Callahan —March 21, 2010
Filed in Anecdotes, Business storytelling, Leadership Posts, Strategy

Every company wants to tell a compelling strategic story that conveys the essence of what they’re about. If it’s a success their customers and employees will know where they have come from and where they are going and what makes them unique and worthwhile. And with this knowledge they become attracted to what they are […]

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