Posts Tagged ‘Strategic clarity’

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Giving strategy a soul with strategic stories

Posted by  Mark Schenk —October 22, 2015
Filed in Communication, Strategy

When I did my first degree back in the early 1980s there were some big issues to focus on. One of them was ‘what will we do with all the leisure time society will have when computers are doing many of the jobs people currently do?’ Obviously, this issue was nothing to worry about! But […]

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Changing a keystone habit – the story of Alcoa

Posted by  Shawn Callahan —December 16, 2013
Filed in Business storytelling

Sometimes the best way to affect large-scale change is to focus on changing one important habit, what Charles Duhigg calls a keystone habit. Here is the story of Alcoa’s transformation. One October day in 1987, the new CEO of the Aluminum Company of America, or Alcoa, took to the stage of a ballroom in a […]

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As a business person, why care about storytelling?

Posted by  Shawn Callahan —April 11, 2009
Filed in Anecdotes, Business storytelling, Leadership Posts, Strategy

In 1993, as the co-founder of photographic library startup, I travelled to Los Angeles to check out one of America’s largest commercial photographic collections. Remarkably they were well under way converting their film stock to Kodak PhotoCD, a proprietary digital format launched the year before. We were impressed with Eastman Kodak because it looked like […]

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