Posts Tagged ‘Storytelling’

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Making strategies stick – how to tackle anti-stories

Posted by  Mark Schenk —October 16, 2014
Filed in Business storytelling

In 2009, three Queensland government departments were merged into one mega-department. Anecdote was working with the senior leadership team to communicate their new strategy and help make it stick. A key aspect of the new strategy was to integrate the previously separate departments into a single, unified team. When we spoke to staff about integration, […]

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