Posts Tagged ‘Purpose’

166 – Don’t let money be your purpose

Posted by  Anecdote International —November 1, 2022
Filed in Anecdotes, Podcast

The purpose of an organisation can hugely impact the way it behaves. Listen to hear how a monetary focus made Boeing responsible for the deaths of hundreds of people.

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Replay 034 – When baggage really flies

Posted by  Anecdote International —November 30, 2021
Filed in Business storytelling, Corporate Storytelling, Podcast

Having a clear purpose will help the people in your organisation make better decisions. Listen to hear how Southwest Airlines increased its revenue by more than $1 billion by following its purpose.

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068 – How to animate Disney executive characters

Posted by  Anecdote International —July 28, 2020
Filed in Communication, Insight, Podcast, Selling

Do you understand what drives your business? Listen to hear how Bob Iger’s insight evolved Disney Animation for the better.

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067 – Born to run and still running

Posted by  Anecdote International —July 21, 2020
Filed in Employee Engagement, Fun, Podcast

Customer experience is the be all and end all. Listen to hear how Bruce Springsteen made a contract with his fans to give them the best show, night after night.

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060 – Sleepy racers run towards Cliff

Posted by  Anecdote International —June 2, 2020
Filed in Business storytelling, Insight, Podcast

Have you heard the story of Cliff Young? Listen to hear how one man’s performance defied the odds and how you can utilise his story in a business sense.

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Five lessons on how to be a great presenter

Posted by  Mark Schenk —March 28, 2019
Filed in Business storytelling, Communication, Events

Here are five things we can learn from author Patrick Lencioni that can help make our presentations more memorable, engaging and impactful.

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034 – When baggage really flies

Posted by  Anecdote International —November 22, 2018
Filed in Business storytelling, Podcast

This week’s podcast shows how Southwest Airlines stuck to their purpose which helped the airline add over $1 billion to their bottom line. Find out how.

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How to stop your change program from stalling

Posted by  Shawn Callahan —February 24, 2015
Filed in Business storytelling, Culture, Strategy

Large change program projects always start with good momentum. But what can you do to avoid a project slump? Use stories to remember purpose.

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How to double productivity by sharing stories of purpose

Posted by  Shawn Callahan —November 25, 2013
Filed in Anecdotes

Back in 2008 Wharton School professor, Adam Grant (author of one of my favourite books, Give and Take), conducted a fascinating experiment that highlighted how …

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As a business person, why care about storytelling?

Posted by  Shawn Callahan —April 11, 2009
Filed in Anecdotes, Business storytelling, Leadership Posts, Strategy

In 1993, as the co-founder of photographic library startup, I travelled to Los Angeles to check out one of America’s largest commercial photographic collections. Remarkably …

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