Posts Tagged ‘Pride’

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A beautifully told strategic story from ASICS

Posted by  Shawn Callahan —March 21, 2010
Filed in Anecdotes, Business storytelling, Leadership Posts, Strategy

Every company wants to tell a compelling strategic story that conveys the essence of what they’re about. If it’s a success their customers and employees will know where they have come from and where they are going and what makes them unique and worthwhile. And with this knowledge they become attracted to what they are […]

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Anecdote: Staff motivation and team work

Posted by  Andrew Rixon —October 21, 2005
Filed in Anecdotes, Business storytelling

Earlier this year Shawn posted about a great site containing anecdotes about the development of the Apple Macintosh. Browsing through the archive I found this great anecdote written with real passion: Since the Macintosh team were artists, it was only appropriate that we sign our work. Steve came up with the awesome idea of having each […]

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