Posts Tagged ‘Persausion’

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How to influence decision makers with stories

Posted by  Shawn Callahan —June 25, 2015
Filed in Business storytelling, Leadership Posts

Leaders are decision-makers. They have to be. As soon as they walk into the office in the morning, they’re bombarded with decisions that have to be made: ‘Can our business partner sell our product in that new market?’; ‘Do you want to talk to the journalist from The Times?’; ‘When should we share the new […]

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Four story-based practices to foster insight

Posted by  Shawn Callahan —September 4, 2011
Filed in Business storytelling

“Insight is an unexpected shift to a better story.”–Gary Klein, Seeing What Others Don’t You can download the pdf version of this article. Shawn and Mark wrote this article for the Storytelling for Insight workshop that that was held in Singapore in 2011 with Gary Klein and Patrick Lambe and featured in Gary Klein’s book, […]

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Innovators are a bad choice for change

Posted by  Shawn Callahan —June 22, 2008
Filed in Anecdotes

I’m thoroughly enjoying reading Influencer at the moment and the story of Dr Everett Rogers grabbed my attention. After finishing his PhD his first job was to help Iowa farmers adopt a new strain of corn which promised much higher yields. He spoke to many farmers and couldn’t get a single one to try out […]

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The head office pattern

Posted by  Mark Schenk —May 29, 2008
Filed in Anecdotes, Collaboration

Smart people hate being told what to do. In many of our projects we see the ‘head office pattern’ where HO is seen as a sort of ‘Big Brother’ (in the Orwellian sense) and not really trusted. This can often be caused by HO wanting to control things and, often unintentionally, alienating the very people […]

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