Posts Tagged ‘Communication’

Blog

Storytelling to make messages stick

Posted by  Mark Schenk —May 13, 2011
Filed in Business storytelling, Communication

I’m reading an advance copy of Andrew O’Keeffe’s new book ‘Hardwired Humans: Successful Leadership Using Human Instincts’. I am looking forward to meeting Dr Jane Goodall when she launches the book on June 6. One of the human instincts, ‘emotion before reason’ tells us that emotions play a huge role in our decision making. We […]

Read More

Social media demands honesty

Posted by  Mark Schenk —September 12, 2008
Filed in Anecdotes, Leadership Posts

I spent a fair bit of Thursday at the Melcrum Strategic Communications Summit in Sydney, where one of our clients was presenting on the use of narrative in their manager development program, exploring their OCI results and embedding their new corporate values. One of the other speakers told how their CEO started blogging internally (at […]

Read More

Ideas made to stick – a scene from West Wing

Posted by  Shawn Callahan —July 30, 2007
Filed in Anecdotes

Made to Stick is one of my favourite books at the moment because it’s well written and well researched. And, you know what? the ideas stick. So I thought I would pass on this sticky story from Victoria Ward’s blog. It’s a scene from West Wing. In one of the episodes of the final series […]

Read More

Send this to friend

down
up