Posts Tagged ‘Attention’

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Storytelling techniques that get people’s attention

Posted by  Mark Schenk —April 24, 2015
Filed in Business storytelling

Narrative is the oldest and most compelling method of holding someone’s attention; everybody wants to be told the story. Always look for ways to convey your information in narrative form.1 Many years ago, I worked on a big consulting project with a brilliant engineer who had a bad stutter. I noticed that in meetings he […]

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Ideas made to stick – a scene from West Wing

Posted by  Shawn Callahan —July 30, 2007
Filed in Anecdotes

Made to Stick is one of my favourite books at the moment because it’s well written and well researched. And, you know what? the ideas stick. So I thought I would pass on this sticky story from Victoria Ward’s blog. It’s a scene from West Wing. In one of the episodes of the final series […]

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