How to be like those leaders you admire who share stories that inspire action.


  • Want to quickly connect with people and be engaging?
  • Want to be persuasive and change minds?
  • Want to inspire action?

Storytelling for Leaders® is a 6-month program of personal development that will help you become a business storyteller, and a better leader.

It starts with a 1-day workshop in Melbourne that’s full of activities and gives you time to practise. Then, each week for the next 6 months, we will email you a small task to help you embed your storytelling skills. We will help you make storytelling a habit.


Storytelling for Leaders workshop photos

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“Being able to communicate simply and effectively is the most important skill for leaders. To this end, Anecdote came highly recommended. Their Storytelling for Leaders program gave a significant win for two of our team, who used their new story skills in a highly successful negotiation that same afternoon. The net result was that by the end of the day, the training had already paid for itself – many times over.”—Catherine Pemberton, Corporate Affairs Director, Pacific Region at The Wrigley Company


Why not share the experience of thousands of leaders around the world who have benefited from Storytelling for Leaders.

Come and join our public program in Melbourne on Wednesday 9 September 2015.

Sign up before Friday 14 August and only pay $790.05 for our 6-month program. That’s less than $135 per month for a world-class training experience.

Steve Jobs once said: “The most powerful person in the world is the storyteller”. This program will give you access to this power.

Click the ‘Enrol now’ button to buy your ticket.

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Anecdote’s Storytelling for Leaders program will teach you the techniques you need to better influence, engage and inspire others – just as hundreds of leaders already have, from Melbourne to New York, London to Singapore.

The sharing of stories orally is a powerful way of cutting through. When we tell stories, people ‘get’ what we are saying – and they remember it. This is the case whether we are communicating informally (which is what we do most of the time) or in a more formal environment such as a presentation.

“Other presentations were dry and heavy, but the Yammer presentations really stood out because we were telling stories versus merely sharing data.” —A Storytelling for Leaders participant describes the way storytelling changed her presentations.

Storytelling for Leaders will teach you a systematic method for becoming a better, more confident storyteller.

However, the program goes further. You will also learn how to use the magic of stories to get more from others:

    • Story-triggering involves a leader doing something remarkable enough that it inspires people in the organisation to recount what happened. We show you how you can do this successfully.
    • Story-listening is the art of getting others to share stories. You’ll learn how to elicit stories from others, building stronger connections and gaining a better understanding of what’s really happening.
Storytelling for Leaders is not a one-off workshop but a complete six-month program.

It includes:

      • A full one-day workshop. The workshop is highly interactive as we strongly believe in the power of practical activities to foster learning. Throughout the day you will engage in hands-on activities designed to build your storytelling skills and confidence.
      • Our unique Deliberate Practice Program (DPP). This workplace-based program includes six modules, spread over six months, which will embed and enhance what was learnt in the workshop. Most of the learning you do will occur in the workplace, during the DPP, rather than at the workshop.

The Deliberate Practice Program includes online support, with the opportunity to ask questions and share your experiences at any time.

“The workshop covered a lot of territory in a way that combined analytical rigour with a clear and informal delivery. I recommend it without reservation.”

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Storytelling for Leaders would help anyone whose role requires them to influence, engage and inspire others. Previous participants have included senior leaders, project managers, salespeople, consultants and trainers.

Anecdote is a management consulting firm recognised as a world leader in the use of storytelling in business.

The company was founded in 2004 with the clear purpose of restoring humanity to the workplace. We have helped some of the world’s leading companies, such as IBM, Shell, BHP Billiton and KPMG develop their storytelling and leadership capability.

Anecdote has offices in three locations in Australia, and partners in 19 countries across the world including USA, UK, The Netherlands, France, India, Mexico and Singapore.


Shawn Callahan founded Anecdote in 2004 with the clear purpose of restoring humanity to the workplace. He is regarded as one of the world leaders in business storytelling.

Mark Schenk is one of the principals of Anecdote. An entertaining and effective business storyteller himself, Mark has run storytelling programs for thousands of participants in some of the world’s biggest companies.
Shawn Callahan and Mark Schenk at Anecdote photo

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