Archive for the ‘Strategy’ Category
5 things that happen when you know your company’s strategy
You can only act strategically, day in, day out, if you know your company’s strategy. Here are five things that happen when you really do …
Read MoreMaking the most of story-work
Filed in Business storytelling, Employee Engagement, Strategy
In using story-work to build a brand, engage employees, or for one of its many other purposes, organisations nearly always focus on storytelling. The meme …
Read MoreStrategic stories – tackling the anti-stories
We have been helping organisations transform their strategies into concrete and memorable narratives for quite a few years now. In every organisation we’ve worked with …
Read MoreHP’s CEO loses his job for want of a strategic story
It’s quite possible you’ll lose your job as CEO if you are unable to persuasively communicate your company’s strategy. Léo Apotheker, the recently fired CEO …
Read MoreThe tough side of business storytelling
Steve Jobs introduced iCloud at Apple’s WorldWide Developers Conference in June 2011 . iCloud is Apple’s ‘next big thing’. After explaining the iCloud concept, Steve …
Read MoreDifferent ways to envisage the future
Filed in Communication, Employee Engagement, Leadership Posts, Strategy
How do you get your people to think about what the future could be, in a way that inspires them and starts to spark action, …
Read MoreArticle: How to make your strategy stick with a strategic story
“A company without a story is usually a company without a strategy.” Ben Horowitz, entrepreneur and investor1 Steve Jobs bounces onto the stage and grabs …
Read MoreOn narratives
John Hagel has written an interesting post on the importance of narratives in providing persistent context for our lives, organisations and society. The post is …
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Using Concrete and Specific Examples
One of the basic requirements for any form of successful communication is the listener understands what’s being said. However we often face the challenge when …
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