Archive for the ‘Strategy’ Category

Blog

Knowing everyone is on the same page

Posted by  Shawn Callahan —July 17, 2018
Filed in Communication, Strategy

Warning: This article contains explicit language. Do not read if you might be offended. Have you ever had the feeling that you and your colleagues are all on the same page, and you feel good about how everyone understands what’s happening? I had an experience last week that illustrates just how illusory that feeling can […]

Read More

What might Amazon’s six-page narrative structure look like?

A lot has been written recently about how Jeff Bezos and his executives run their meetings. Amazon has made it very public that their senior team (the S Team) has banned PowerPoint, and that each meeting starts with a six-page narrative memo which the executives read and absorb for up to 30 minutes before the […]

Read More

016 – Tips for strawberry flavour

Posted by  Shawn Callahan —April 23, 2018
Filed in Anecdotes, Business storytelling, Insight, Podcast, Strategy

Tags: brand storytelling, competitors, collaboration In this episode of Anecdotally Speaking, we explain what it is that Mark and I do for work, why some stories work for some audiences and not for others, and the difference between the typical ‘brand stories’ we see and the one we share today. Lots of companies have ‘brand […]

Read More

Like it or not, stories are shaping your company culture

Posted by  Shawn Callahan —April 28, 2017
Filed in Business storytelling, Culture, Strategy

Gerry Lynch is the general manager of Mars New Zealand, the food and retail business that gives us Mars bars, M&Ms, MasterFoods and Whiskas, to name just a few of their brands. The company, which employs a couple of hundred people, is also a regular finalist in, and winner of, New Zealand’s long-running IBM Kenexa […]

Read More

Effectively communicate ideas via stories and stop wasting time

Posted by  Mark Schenk —April 27, 2017
Filed in Business storytelling, Communication, Leadership Posts, Strategy

Time is one of my most valuable commodities. It’s probably the same for you. So anything that wastes time reduces productivity, right? And that’s something we all want to avoid. The overwhelming view of stories in business is that they waste valuable time. This is demonstrated every time I run one of our programs or […]

Read More

Discovering your strategy with a business strategy story

Posted by  Shawn Callahan —February 24, 2017
Filed in Business storytelling, Strategy

Companies often mistake planning for strategy. This seems to be particularly true of large organisations. A few years back, we got a call from a large company headquartered in the Netherlands. Their head of strategy felt that their people didn’t understand the company strategy – a common concern across most big businesses. The strategy group […]

Read More

When it comes to communicating strategy, leaders are the channel

Posted by  Mark Schenk —August 5, 2016
Filed in Business storytelling, Leadership Posts, Strategy

About 10 years ago, we started working with organisations to convert their strategies into strategy stories. It was clear right from the start that creating a compelling story was only one of the conditions for success. The other non-negotiable was that leaders had to have the skills and confidence to tell their version of the […]

Read More

Keeping oral stories oral for better strategy

Posted by  Shawn Callahan —April 29, 2016
Filed in Business storytelling, Strategy

During our recent work on a major strategy story project, we ticked off our priorities. We encouraged the company’s leaders to take responsibility for the story, as opposed to outsourcing it to a department or an external agency. We helped each leader clarify their understanding of the strategy. We talked about the necessity of including […]

Read More

Giving strategy a soul with strategic stories

Posted by  Mark Schenk —October 22, 2015
Filed in Communication, Strategy

When I did my first degree back in the early 1980s there were some big issues to focus on. One of them was ‘what will we do with all the leisure time society will have when computers are doing many of the jobs people currently do?’ Obviously, this issue was nothing to worry about! But […]

Read More

Knowing when to find a strategic narrative

Posted by  Shawn Callahan —March 17, 2015
Filed in Strategy

Have you ever heard someone say, that picture really tells a story? When I first heard someone say this I just couldn’t see it. How could a single image tell a story? Surely a story is a set of events culminating into something unexpected. There needs to be more than a single image for it […]

Read More

Send this to a friend

down
up