Archive for the ‘Selling’ Category

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Storytelling sales techniques: no story, no sale

Posted by  Tom Graves —February 17, 2017
Filed in Anecdotes, Selling

Oh no, not again: it’s the souvenir-vendors. I’m here on business, but they’ll mob around anyone here who even looks like a tourist. And every time it’s the same: “You want to buy? Low price, low price” – as if price itself is the only reason anyone would want the item. No attempt at a […]

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Why your business should be selling through storytelling

Posted by  Lucy Honeywell —January 19, 2017
Filed in Business storytelling, Selling

You can learn about the power of storytelling in sales in the most unlikely places. We had first-hand experience of this recently when we took our chairman, Paul Honeywell, on a tour of the Yarra Valley wineries just outside Melbourne. Paul was over from England, so we wanted to show off some of our finest […]

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Mix science and storytelling: tell stories about experiments

Posted by  Shawn Callahan —December 2, 2016
Filed in Anecdotes, Business storytelling, Selling

Last week I returned to Australia from the US after a three-week business tour. (It was a remarkable time to be there, though my sense is that while emotions are understandably running high over the election result, there is also a feeling that the US system is resilient.) I started the trip in Seattle, working […]

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Storytelling: enhancing your sales force effectiveness

Posted by  Mark Schenk —October 21, 2016
Filed in Business storytelling, Selling

We developed the first version of our Storytelling for Leaders program nearly 10 years ago. Subsequently, we were asked many times to modify the program for sales teams. The results were so effective we set about developing a specific program for sales, Storytelling for Sales, which was released in 2015. I’ve just finished reading a relatively recent book […]

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Storytelling for Sales: Canberra 2016

Posted by  Shawn Callahan —September 12, 2016
Filed in Business storytelling, Events, Selling

I’ve had the pleasure of delivering Storytelling for Sales for companies in Europe, Asia and the US and I just love how sellers quickly work out that it’s those times they tell a story that the sales start to go well. I remember asking a group of sellers in Florida what stories they tell to overcome […]

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The sales skill of reading the play

Posted by  David Christiansen —May 27, 2016
Filed in Insight, Selling

Back in 2014, I was at the mighty MCG about to watch my beloved Tigers play a game of AFL football with my 15 year old son. I remember asking him where he would like to sit assuming he would respond by saying “behind the goals” or “amongst the cheer squad on the fence”. No […]

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Storytelling for Sales is growing

Posted by  Mark Schenk —April 12, 2016
Filed in News, Selling

In June last year we released the Storytelling for Sales™ program and have been delivering it in Australia and the US. One of the main objectives of the program is to close the gap between the very best salespeople and the core sales group. And it’s a big gap. When it comes to complex solution […]

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Our first Anecdote Partner Conference – A gathering of storytellers in Palm Cove

Posted by  Lucy Honeywell —September 9, 2015
Filed in Business storytelling, Events, Selling

In July the Anecdote team (unfortunately minus Helen) spent 3 days in Palm Cove for our first Partner Conference. The location was magnificent. We were joined by partners from across Australia and even from India. The gathering of storytellers The first session was an open space. The Partners wrote down concerns or suggestions and we […]

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How to ask for the sale – Selling with Story part 4

Posted by  Shawn Callahan —August 5, 2015
Filed in Business storytelling, Selling

Today’s post is part three of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot. The topic of the program is ‘Selling with Story’ where we talk about how you can use stories in order to move people closer to saying yes to the sale. Today’s podcast episode of […]

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How to use your success stories to demonstrate value – Selling with Story part 3

Posted by  Shawn Callahan —July 31, 2015
Filed in Business storytelling, Communication, Selling, Strategy

Today’s post is part three of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot. The topic of the program is ‘Selling with Story’ where we talk about how you can use stories in order to move people closer to saying yes to the sale. In Selling with Story part […]

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