Archive for the ‘News’ Category

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Business storytelling training – Melbourne, Australia

Posted by  Shawn Callahan —November 3, 2014
Filed in Business storytelling, News

Influence without relying on authority. Build fast rapport. Change minds and inspire action. Anecdote’s Storytelling for Leaders program will teach you the techniques you need to better influence, engage and inspire others – just as hundreds of leaders already have, from Melbourne to New York, London to Singapore. This is the last business storytelling training […]

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Spanish Storytelling for Leaders

Posted by  Shawn Callahan —September 23, 2014
Filed in Business storytelling, News

Early this year we appointed two business partners in Mexico, one in Mexico City (Jesus Trejo) and the other in Monterrey (Astrolab). Of course this meant translating our Storytelling for Leaders materials into Spanish. We engaged a professional translator in Mexico City who did a wonderful job understanding the nuances of our work and making the […]

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Expanding our Storytelling for Leaders partner network

Posted by  Mark Schenk —September 16, 2014
Filed in News

Last weekend I was in Copenhagen as part of the Persona Global annual conference. Much of the weekend was spent certifying six new Partners to deliver our Storytelling for Leaders™ program. We managed to work our way through a packed schedule and had a great time doing so. The expanding Storytelling for Leaders partner network […]

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Anecdote turns 10

Posted by  Shawn Callahan —August 11, 2014
Filed in News

10 years ago on this date I wandered into the registration office to register Anecdote as a new business with the view that we could use story techniques to bring more humanity back into the workplace. My long-term business partner and dear friend Mark joined soon after and in those early days our customers were […]

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New European Storytelling for Leaders Partners

Posted by  Mark Schenk —July 8, 2014
Filed in News

On 19 and 20 June I was in London to run the accreditation program for a few of our new Storytelling for Leaders (TM) Partners. We had a fun time together and its always a pleasure working with great people. Working with experienced and professional facilitators and storytellers meant I learned lots as well. Many thanks […]

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Whoever tells the best story wins

Posted by  Mark Schenk —April 16, 2014
Filed in Fun, News

In 2001, Annette Simmons published her book The Story Factor. I read it cover to cover and as I write this my dog-eared, tagged and heavily annotated copy sits in front of me. The book has been widely acclaimed as one of the most influential business storytelling books written. Her other titles include Whoever Tells […]

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Yammer Opens Doors to Sales Opportunities with Storytelling

Posted by  Shawn Callahan —January 18, 2014
Filed in Business storytelling, News

Late last year we helped Yammer’s Customer Success Managers build their story capability across their global team using our Storytelling for Leaders Program. They learned how to tell, elicit and trigger stories. And like many companies we work with our story-listening techniques are a real eye-opener for them. Today we’re delighted we can share this […]

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Storytelling for Leaders workshop in Los Angeles

Posted by  Shawn Callahan —January 6, 2014
Filed in Business storytelling, Communication, News

In 92 days we’ll be running Storytelling for Leaders workshop in Los Angeles. I’m looking forward to this week in LA because I’ll have just finished a week-long road trip with my brother between San Francisco and LA (should create lots of stories) and we are planning a get together for fellow business storytelling practitioners […]

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IABC Survey shows strategic narratives linked to effective change

Posted by  Shawn Callahan —October 21, 2013
Filed in News, Strategy

The International Association of Business Communications (IABC) recently published the findings from its internal communication (iC) survey for 2013. It was interesting to see it had an entire section dedicated to strategic narratives. Here are some of the results. The survey sampled 215 Internal Communication professionals across Australia. 28% of the companies have a strategic […]

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Storytelling for Sales Public workshop in Melbourne – only 2 days to go

Posted by  Kevin Bishop —March 18, 2013
Filed in Business storytelling, News

We are all looking for better ways to sell. Better ways to build relationships with our clients. Better ways to understand their needs. Better ways to communicate our products and services with impact. We all want to stand out from our competitors. Anecdote’s Storytelling for Sales Program develop’s your story skills to do exactly that. […]

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