Archive for the ‘News’ Category

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Stories are Powerful: An update from the ATD Conference 2017

Posted by  Mark Schenk —June 2, 2017
Filed in Events, News

Last week I was in Atlanta with two of the Anecdote team (Lucy and Shelley) at the Association for Talent Development (ATD) international conference and exhibition. For the first time ever we had a booth at the exhibition. The exhibition was open from Monday to Wednesday and we were inundated with people wanting to know […]

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Putting Stories to Work wins Axiom Business Books gold award

Posted by  Mark Schenk —April 20, 2017
Filed in Business storytelling, News

Back in late 2014, Shawn resolved to start writing a book on business storytelling to share what we had learned about achieving business results using the power of stories. It was 10 years since Shawn founded the company and it was definitely time to get the book out. Like most books, the writing was a […]

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The state of storytelling in 2016 – insights from the ATD2016 conference

Posted by  Mark Schenk —June 16, 2016
Filed in Business storytelling, News

In mid-May I was in Denver for the ATD 2016 conference. It was a huge affair and there were about 11,000 participants, many from overseas. Near the end of the conference, I recorded the following video clip giving an update on the state of storytelling from the conference. There were 14 presentations on storytelling. This […]

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Practice storytelling like a Grizzly

Posted by  Mark Schenk —June 1, 2016
Filed in Events, News

Storytelling is a powerful business tool. It’s available to everyone. All you need is a little knowledge, a few new habits and some practice. We are firm believers in the importance of practice -it’s why we include a six-month Deliberate Practice Program as part of our programs. It’s also why we selected the bear and […]

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Storytelling for Sales is growing

Posted by  Mark Schenk —April 12, 2016
Filed in News, Selling

In June last year we released the Storytelling for Sales™ program and have been delivering it in Australia and the US. One of the main objectives of the program is to close the gap between the very best salespeople and the core sales group. And it’s a big gap. When it comes to complex solution […]

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Anecdote partner profile: Jim Signorelli

Posted by  Jim Signorelli —March 2, 2016
Filed in News

During the year I graduated from college, we were in the height of a recession. It was more the rule than the exception to take the first job offered. My first offer came from a small country-western music radio station in mid-Michigan. Feeling both reluctant and grateful at the same time, I took the job […]

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Putting Stories to Work – Mastering Business Storytelling – Introduction

Posted by  Shawn Callahan —January 12, 2016
Filed in Business storytelling, News

You might have noticed that I haven’t been as busy on the blog last year as I normally would. Instead I’ve been tapping out a new book I’ve called, Putting Stories to Work. It will be published on the 20th of March, which is world storytelling day. The first edition will be a limited hardcover. You […]

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Merry Christmas from Anecdote

Posted by  Mark Schenk —December 22, 2015
Filed in News

It’s that time of year again. As we slide headlong into the festive season, we’d like to say Merry Christmas to you all from everyone in the Anecdote team.

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Anecdote launches its new website

Posted by  Shawn Callahan —June 10, 2015
Filed in News

Just as we launch our next major revision of our website, it’s interesting to look back to the very first one we launched in 2004. We still thank our lucky stars that we started with a blog back then and had the energy to write posts almost every day. How was that possible? SEO wasn’t […]

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Storytelling for Leaders programmes set for take off in New Zealand

Posted by  Ross Pearce —March 26, 2015
Filed in Business storytelling, Collaboration, News

Let’s catch up over coffee Last October, I received a call from Shawn Callahan, to see if we could catch up over coffee when he was next in Auckland. Shawn and I had been colleagues at IBM and he came to New Zealand in 2003 to help with a major client engagement where we used anecdote […]

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