Archive for the ‘Communication’ Category

Blog

A simple business storytelling mistake

Posted by  Shawn Callahan —December 9, 2014
Filed in Business storytelling, Communication

The word ‘story’ is vexed in business. Imagine this scene. A senior leader stands in front of his people to give a presentation on the company’s direction and says, “I would like to share a story with you.” If you were in that audience, what would you be thinking or feeling when he said that? […]

Read More

Leadership conducted with passion, teaching and storytelling

Posted by  Christopher Kogler —December 4, 2014
Filed in Business storytelling, Communication

Maestro Benjamin Zander – an amazingly approachable human being My wife, Kate, and I were in Boston, Massachusetts recently visiting our son Sebastian, who’s now attending university there. Sebastian has chosen a path a bit less traveled than others and is a French Horn performance major. Although he’s been in Boston just a few months, he was […]

Read More

Starting with your point doubles your business story recall

Posted by  Shawn Callahan —November 21, 2014
Filed in Business storytelling, Communication

We judge stories we hear at work in three ways. First, is it plausible, did this really happen? Second, is this relevant, can it help me? Third, is it interesting, am I going to enjoy this? Therefore when we tell a business story it’s important to make clear its relevance at the outset. We need […]

Read More

An amazing experience and why customer service is really everybody’s job

Posted by  Christopher Kogler —September 9, 2014
Filed in Communication

My wife, Kate, and I decided to take a long weekend this recent US Labor Day holiday and explore New England a bit. The Wadsworth Atheneum Museum of Art in Hartford, CT has been on our “must-see” list for a while, so that was our first stop.  It’s the oldest art museum in the USA […]

Read More

Sustainability Stories – Conundrum and Opportunity

Posted by  Christopher Kogler —July 10, 2014
Filed in Communication

We’ve all read and heard the word sustainability but how many of us can articulate what it means? When I started working in the sustainability space several years ago, I was frankly baffled that so many people knew the word, but so few could really explain its meaning. I still regularly ask people for their […]

Read More

How to connect brand and sales with oral stories to accelerate growth

Posted by  Shawn Callahan —March 19, 2014
Filed in Business storytelling, Communication, Strategy

Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, 80-slide PowerPoint presentations sprinkled with made-up words and forgettable catchphrases … It’s hard for a salesperson to understand this brand bumf, much less translate it into something they can share […]

Read More

Overcoming entrenched views using stories

Posted by  Mark Schenk —January 10, 2014
Filed in Business storytelling, Communication

We’re all rational beings, aren’t we? If I want to convince you of something, surely I just need the necessary facts or a convincing argument? Well, behavioural science research tells us that this approach simply doesn’t work. This post describes something that scientists have known for nearly 40 years and which organisations stubbornly refuse to […]

Read More

Storytelling for Leaders workshop in Los Angeles

Posted by  Shawn Callahan —January 6, 2014
Filed in Business storytelling, Communication, News

In 92 days we’ll be running Storytelling for Leaders workshop in Los Angeles. I’m looking forward to this week in LA because I’ll have just finished a week-long road trip with my brother between San Francisco and LA (should create lots of stories) and we are planning a get together for fellow business storytelling practitioners […]

Read More

How to embed company values with systematic stories

What do your organisational values actually mean? Do you have a list of 4, 5, 6 one-word, abstract concepts such as integrity, responsive and agile that represent your values? You might even have a few paragraphs describing each value. Most organisations I’ve worked with have something similar and it hasn’t helped them that much. These […]

Read More

Writing oral stories

Posted by  Shawn Callahan —May 25, 2013
Filed in Business storytelling, Communication

When you see a poem you know it’s a poem. When you see a screenplay you know it’s a screenplay. Most people, however, have never seen an oral story written down. Probably because it’s an oxymoron. Yet there are times when it’s useful to write an oral story down. For example, when you’re helping a […]

Read More

Send this to friend

down
up