Archive for the ‘Communication’ Category


Great presenter or great communicator – it’s your choice

Posted by  Mark Schenk —October 6, 2016
Filed in Communication

Simon Sinek walked on stage wearing jeans, casual shoes and a long-sleeve t-shirt. He was about to deliver the Monday keynote at ATD 2016 to about 10,000 people at the Denver Convention Centre. Armed only with a humble flipchart and marker he started by talking about a recent experience: About three weeks ago I was […]

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Why you must complete that shitty first draft, and fast

Posted by  Mark Schenk —May 18, 2016
Filed in Communication

In late 2014 I went to Dubai to run a three-day story session with 40 salespeople. Over the first two days we practised the core storytelling skills. The last day was devoted to what I call a pitch-off. I broke the salespeople up into six groups and asked each one to create its own version […]

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Storytelling Vs. Corporate Speak

Posted by  Shawn Callahan —April 15, 2016
Filed in Business storytelling, Communication

Who doesn’t like a useful infographic? Lou Hoffman over at Ishmael’s Corner shares one that contrasts a story way of speaking with the insidious corporate speak we often hear at work.I would like to add a few more contrasts. Storytelling on the left. Images vs words Meaning vs gobbledygook Emotion vs meh Concrete vs abstract […]

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The value of a pause in changing people’s minds

Posted by  Shawn Callahan —March 10, 2016
Filed in Anecdotes, Communication

I recently attended my local IABC chapter’s 2016 kick-off event, talk55. Twelve speakers had five minutes each to share an idea using only five slides. I shared five tips for business storytelling. Here are my slides. At the networking drinks after the talks I met Tim Reid, a towering figure with a chiselled jaw who […]

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Tyrion’s Persuasive language in this Game of Thrones Passage Puts Ted Talks to Shame

Posted by  Shawn Callahan —March 4, 2016
Filed in Business storytelling, Communication

Lou Hoffman’s blog, Ishmael’s Corner, has been one of my favourites for as long as I can remember. He’s a wonderful writer who understands business storytelling deeply. And over the years we’ve exchanged tweets but never met until recently when one of those tweets led to a phone conversation about, of all things, measuring the […]

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Productivity Tips – Avoiding avoidable email mistakes

Posted by  Mark Schenk —November 30, 2015
Filed in Communication

About 6 years ago, a participant in a leadership program explained how she had found her dream job and put in place a comprehensive plan to get that job. It took about six months, but she finally got the offer. “But I turned it down” she said. She explained “I was at home with my […]

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Giving strategy a soul with strategic stories

Posted by  Mark Schenk —October 22, 2015
Filed in Communication, Strategy

When I did my first degree back in the early 1980s there were some big issues to focus on. One of them was ‘what will we do with all the leisure time society will have when computers are doing many of the jobs people currently do?’ Obviously, this issue was nothing to worry about! But […]

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Why we create anti-stories in the face of change

Posted by  Claire Scobie —August 20, 2015
Filed in Business storytelling, Communication, Culture

This post was first published on Wordstruck by Claire Scobie, award-winning journalist, writer, and author of The Pagoda Tree, a novel chosen by Good Reading Magazine as one of their Best Fiction Reads of 2013. Last month I was asked to give an impromptu presentation at a leading merchant bank on the value of storytelling. In this particular department they […]

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How can we help people to reconnect?

Posted by  Ronald van Domburg —August 13, 2015
Filed in Communication, Insight

Are you performing in the wrong play? Every human being has the desire to be part of a community. We all know the feeling – the longing to be included in a group, how nice that feels. It’s like how a warm bath makes you feel safe and right at home. But we all also […]

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How to use your success stories to demonstrate value – Selling with Story part 3

Posted by  Shawn Callahan —July 31, 2015
Filed in Business storytelling, Communication, Selling, Strategy

Today’s post is part three of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot. The topic of the program is ‘Selling with Story’ where we talk about how you can use stories in order to move people closer to saying yes to the sale. In Selling with Story part […]

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