Archive for the ‘Communication’ Category

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Case studies are dead. Long live success stories

This article is about case studies. No, no…do not stop reading. I have always believed that case studies are the second most boring documents produced in the entrepreneurial world after admin manuals. They are cold, dry, formulaic documents extolling the virtues of a process, product or company. Full of jargon, claims and assertions. Often trying […]

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For those at the top, fostering engagement is a daily routine

The benefits of employee engagement It has been proven that employee engagement is strongly linked to overall company performance. Poor engagement leads to high staff turnover, absenteeism, bad customer service and a failure to reach strategic goals. Good engagement, on the other hand, leads to high staff retention and attendance rates, and to the achievement […]

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How to detect lies with a storytelling technique

Posted by  Mark Schenk —May 8, 2015
Filed in Communication

The idea that you can tell if someone is lying by analysing certain physical cues has been prominent ever since the 1920s, when the polygraph first made an appearance. Psychologists such as the influential Paul Ekman swear by the technique, and they have the backing of popular culture in the form of TV shows like […]

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A prescription for influence: The two story solution for change

Posted by  Amanda Marko —January 23, 2015
Filed in Business storytelling, Communication

The problem with a negative story Being negative is an easy trap to fall into. When trying to prove a point or change someone’s mind, the natural tendency is to use a story that has a negative point-of-view to warn against an outcome and perhaps shock the listener a little. The problem with a negative […]

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A simple business storytelling mistake

Posted by  Shawn Callahan —December 9, 2014
Filed in Business storytelling, Communication

The word ‘story’ is vexed in business. Imagine this scene. A senior leader stands in front of his people to give a presentation on the company’s direction and says, “I would like to share a story with you.” If you were in that audience, what would you be thinking or feeling when he said that? […]

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Leadership conducted with passion, teaching and storytelling

Posted by  Christopher Kogler —December 4, 2014
Filed in Business storytelling, Communication

Maestro Benjamin Zander – an amazingly approachable human being My wife, Kate, and I were in Boston, Massachusetts recently visiting our son Sebastian, who’s now attending university there. Sebastian has chosen a path a bit less traveled than others and is a French Horn performance major. Although he’s been in Boston just a few months, he was […]

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Starting with your point doubles your business story recall

Posted by  Shawn Callahan —November 21, 2014
Filed in Business storytelling, Communication

We judge stories we hear at work in three ways. First, is it plausible, did this really happen? Second, is this relevant, can it help me? Third, is it interesting, am I going to enjoy this? Therefore when we tell a business story it’s important to make clear its relevance at the outset. We need […]

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An amazing experience and why customer service is really everybody’s job

Posted by  Christopher Kogler —September 9, 2014
Filed in Communication

My wife, Kate, and I decided to take a long weekend this recent US Labor Day holiday and explore New England a bit. The Wadsworth Atheneum Museum of Art in Hartford, CT has been on our “must-see” list for a while, so that was our first stop.  It’s the oldest art museum in the USA […]

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Sustainability Stories – Conundrum and Opportunity

Posted by  Christopher Kogler —July 10, 2014
Filed in Communication

We’ve all read and heard the word sustainability but how many of us can articulate what it means? When I started working in the sustainability space several years ago, I was frankly baffled that so many people knew the word, but so few could really explain its meaning. I still regularly ask people for their […]

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How to connect brand and sales with oral stories to accelerate growth

Posted by  Shawn Callahan —March 19, 2014
Filed in Business storytelling, Communication, Strategy

Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, 80-slide PowerPoint presentations sprinkled with made-up words and forgettable catchphrases … It’s hard for a salesperson to understand this brand bumf, much less translate it into something they can share […]

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