How Customer Experience Brought Millions To A Barbecue Brand

Posted by  Shawn Callahan —December 22, 2023
Filed in Corporate Storytelling

“Be Curious not Judgmental” – Ted Lasso “Luck Is What Happens When Preparation Meets Opportunity” – Seneca Imagine a world where the familiar barbecue sizzle …

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Shawn’s book recommendations for 2023

Posted by  Shawn Callahan —December 19, 2023
Filed in Communication, Fun

I joined a book club this year and rediscovered my love for fiction. Probably because of that, I’ve been giving serious thought about the book …

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Raise the stakes

Posted by  Shawn Callahan —December 6, 2023
Filed in Business storytelling, Communication, Corporate Storytelling

Master the art of adding drama to business stories for enhanced engagement and comprehension while maintaining authenticity and effectiveness.

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Niche groups love niche stories

Posted by  Shawn Callahan —November 8, 2023
Filed in Business storytelling

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that …

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Countering disinformation

Posted by  Shawn Callahan —October 16, 2023
Filed in Business storytelling

During The Voice referendum campaign, we sadly witnessed the power of disinformation. And in most cases, the YES response was to argue or disagree with …

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A good story surprises us

Posted by  Shawn Callahan —September 19, 2023
Filed in Business storytelling, Communication

I can think of nothing that an audience won’t understand. The only problem is to interest them; once they are interested they understand anything in …

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Stories to tell to support the ‘Yes’ vote

Posted by  Shawn Callahan —September 1, 2023
Filed in Uncategorized

Stories help people change their minds because it is a pull rather than a push strategy in communication. When you share your opinion, you are …

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When to use a story to structure an entire presentation

Stories elevate business presentations, making them memorable and impactful. Drawing from Kahneman’s insights, stories influence decision-making by engaging our “remembering self.” Whether structuring a presentation entirely as a narrative or sprinkling stories throughout, storytelling enhances understandability, emotion, and memorability. As businesses present data, products, or proposals, the power of stories remains undeniable. Harness it wisely.

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Stories beget stories

Posted by  Shawn Callahan —July 27, 2023
Filed in Business storytelling

I walk with Darren on Sunday mornings. He’s in Sydney, and I’m in Melbourne. We pop in our headphones and have a 90-minute walk and …

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Understanding why people really quit

Posted by  Shawn Callahan —July 20, 2023
Filed in Communication, Employee Engagement, Strategy

Lately, I’ve been teaching people data storytelling. One of the common issues people want to tackle with data stories is the rise in resignations. Interestingly, …

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