Archive for the ‘Business storytelling’ Category
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Years
121 – Charitable causes for problematic pilgrims
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
When you need to solve a problem or initiate a behaviour change, think beyond the obvious solution—you’ll likely find a more effective one. Listen to hear how a small town in Germany flipped a problematic march on its head.
Read MoreAudio blog: Storytelling and events
Filed in Business storytelling, Communication, Corporate Storytelling, Events
Whether it’s a launch or something smaller, you can look at your events through a storytelling lens and make sure that you’re telling an engrossing story.
Read More120 – How to love a maths problem
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Problems are inevitable but solvable. Listen to hear how an English mathematician solved a 358-year-old maths problem.
Read More119 – Don’t do your block buster
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Going with your gut is likely to lead you down the wrong path. Listen to hear how ignoring the data led to Blockbuster’s demise.
Read More118 – The grass is greener for the second mouse
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Is there a place for parables in business storytelling? Listen to hear Shawn Callahan share two apocryphal stories that you could use in your workplace.
Read MoreWhy would you share your point BEFORE telling your story?
Filed in Anecdotes, Business storytelling, Corporate Storytelling
Business storytelling is the mindful use of storytelling to make a business point. When you share your point before your story, you tell your audience why they should listen to you.
Read More117 – How a story illuminates an insight
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Gary Klein once said, “Insight is when you unexpectedly come to a better story.” Listen to hear Shawn and Mike Adams exchange and explain the value of insight stories.
Read More116 – The client hero story in your sales example
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
It’s time to rethink the case study. Listen to hear how a success story can transform your sales process.
Read More115 – Less support gives more liberation
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
When circumstances change, the vision that brought you success in the past must also change. Listen to hear how a bra manufacturer overcame the challenges of the bra-burning movement of the 1970s.
Read More114 – Tails with the Raj of mice and men
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Often an idea will need a reality check—can it be executed? Listen to hear how a senior leader at Microsoft discovered the impact of storytelling.
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