Archive for the ‘Business storytelling’ Category

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Mastering business storytelling with 4 vital disciplines

Posted by  Shawn Callahan —January 26, 2016
Filed in Business storytelling

When I started writing Putting Stories to Work I was inspired by David Allen’s How to Get Things Done. I liked how it gave you a process to achieve a goal. David helped you achieve stress-free productivity, just as his subheading promised. My goal is to help you master business storytelling and the process has […]

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Putting Stories to Work – Mastering Business Storytelling – Introduction

Posted by  Shawn Callahan —January 12, 2016
Filed in Business storytelling, News

You might have noticed that I haven’t been as busy on the blog last year as I normally would. Instead I’ve been tapping out a new book I’ve called, Putting Stories to Work. It will be published on the 20th of March, which is world storytelling day. The first edition will be a limited hardcover. You […]

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Business storytelling technique – Story journalling

Posted by  Shawn Callahan —November 30, 2015
Filed in Business storytelling

The difference between storytelling in general and business storytelling is the latter is systematic and purposeful. One systematic way to find business stories is to use a daily journal. Story journalling could be done at the end of the day, before bed, or on the fly as you discover stories. Many business people think nothing […]

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Coaching in storytelling – Learning from engagements

Posted by  Shawn Callahan —November 30, 2015
Filed in Business storytelling

Early last year a CEO of a government agency, let’s call him Tim, asked whether I could coach him in storytelling. Tim had an immediate need, an important presentation to stakeholders that were less than excited about the new direction the agency was taking. Happy to help I told him we could start with six […]

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Business Storytelling: Natural talent or acquired skill?

Posted by  Mark Schenk —November 11, 2015
Filed in Business storytelling

At the start of our Storytelling for Leaders® programs, we always ask the question ‘who thinks they are a storyteller?’ Very few people raise their hands. But most will know people who are ‘natural storytellers’ and believe this is due to some innate gift – a genetic inheritance – without which polished storytelling performance will […]

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Levelling up your business storytelling mastery

Posted by  Shawn Callahan —November 6, 2015
Filed in Business storytelling

In my misspent youth I enjoyed video games. My friend, Peter Fox, got me started back in our 20s but these days I don’t get the chance for a good game. But every now I’ll fire up the Playstation and enter another world for a while. I particularly liked ones where my character would level […]

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Business storytelling tips: How to segue to a story

Posted by  Shawn Callahan —October 9, 2015
Filed in Business storytelling

When I teach business storytelling, I have to remind myself that things that seem easy and natural to me can feel uncomfortable and awkward to someone who is just starting out. This happened yesterday while I was coaching an executive. I had just begun demonstrating how she might use a story in a sales call […]

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The evolution of storytelling

Posted by  Shawn Callahan —October 7, 2015
Filed in Business storytelling, Culture

The beautiful campus of the Australian National University is nestled in the heart of the country’s bush capital, Canberra. I attended the ANU in the 1980s, majoring in geography and prehistory. In my first prehistory tutorial, I recall asking my tutor whether we had to remember dates to pass the course. I’m not sure who […]

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The art of business storytelling; it’s not a performance

Posted by  Shawn Callahan —September 28, 2015
Filed in Business storytelling

There are 150 people seated in rows on hard, uncomfortable chairs. This is your division and it’s time for you to address them. You walk to the middle of the stage and welcome everyone, then thank them for all their recent hard work. Then you launch into a story. Your whole demeanour changes. You are […]

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How to craft effective success stories

Posted by  Shawn Callahan —September 15, 2015
Filed in Business storytelling

Many large companies spend considerable resources on compiling case studies to document their successes; whole teams can be dedicated to this. The idea is a simple one. When it comes to the outcomes you’re selling, prospects will want to know whether you’ve actually achieved these before, and case studies can serve as evidence of this. […]

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