Archive for the ‘Business storytelling’ Category

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Article: How to make your strategy stick with a strategic story

Posted by  Shawn Callahan —June 27, 2011
Filed in Business storytelling, Strategy

“A company without a story is usually a company without a strategy.” Ben Horowitz, entrepreneur and investor1 Steve Jobs bounces onto the stage and grabs the slide changer from his colleague with a friendly “Thanks Scott”. He’s looking thin and grey, illness having taken its toll, but his energy remains boundless. It’s the 2011 Apple […]

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Story quote of the week

Posted by  Kevin Bishop —June 24, 2011
Filed in Business storytelling

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Storytelling in business: how to use analogies from popular movies

Posted by  Shawn Callahan —June 19, 2011
Filed in Business storytelling

An effective tactic for storytelling in business situations is to tell a story from a movie as an analogy. Just pick a film scene that conveys your message and tell it. My walking buddy, Darren Woolley, shared this nice example with me. Darren’s company, TrinityP3, helps marketing departments of large companies around the world solve […]

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Story quote of the week

Posted by  Kevin Bishop —June 17, 2011
Filed in Business storytelling

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The power of subtle stories

Posted by  Shawn Callahan —June 15, 2011
Filed in Anecdotes, Business storytelling

Sunday mornings is a favourite time of the week for me. I get up early and go walking with my friend Darren Woolley. The conversation is always lively and last Sunday I mentioned to Darren that I thought it was interesting that ambiguous stories seem to linger in my mind much longer than stories with a […]

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Story Quote of the Week

Posted by  Kevin Bishop —June 10, 2011
Filed in Business storytelling

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On narratives

Posted by  Shawn Callahan —May 25, 2011
Filed in Business storytelling, Strategy

John Hagel has written an interesting post on the importance of narratives in providing persistent context for our lives, organisations and society. The post is important because John is an esteemed thinker that business and institutions notice and heed. And it is also this reason that I’m prompted to write this reply because I feel […]

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Frank Zappa and Stories

Posted by  Kevin Bishop —May 13, 2011
Filed in Business storytelling

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Storytelling to make messages stick

Posted by  Mark Schenk —May 13, 2011
Filed in Business storytelling, Communication

I’m reading an advance copy of Andrew O’Keeffe’s new book ‘Hardwired Humans: Successful Leadership Using Human Instincts’. I am looking forward to meeting Dr Jane Goodall when she launches the book on June 6. One of the human instincts, ‘emotion before reason’ tells us that emotions play a huge role in our decision making. We […]

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Using a story structure to encourage clicks

Posted by  Shawn Callahan —May 12, 2011
Filed in Business storytelling

A nice storytelling cliff hanger to get us to click. From NeuroCooking Save Rock Creek Hills Park! Posted: 08 May 2011 02:26 PM PDT We have been writing here less often, NeuroCooking friends, because another topic has been occupying us lately, a great deal really, since the night of April 28th, when, out of the blue, […]

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