Archive for the ‘Business storytelling’ Category

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A beautifully told strategic story from ASICS

Posted by  Shawn Callahan —March 21, 2010
Filed in Anecdotes, Business storytelling, Leadership, Strategy

Every company wants to tell a compelling strategic story that conveys the essence of what they’re about. If it’s a success their customers and employees will know where they have come from and where they are going and what makes them unique and worthwhile. And with this knowledge they become attracted to what they are […]

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Death, Sex and Children at Risk

Posted by  Shawn Callahan —March 19, 2010
Filed in Anecdotes, Business storytelling, Communication

I’ve just found Garr Reynold’s recent post on stories and experience. He makes the good point that people remember stories because they convey emotions, which is very true. We remember what we feel. In this post I would like to briefly explore another reason why we remember stories and touch on the types of stories […]

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Origins – Asia Pacific Business Narrative Conference 2010 – Call for Case Studies

Posted by  Shawn Callahan —March 11, 2010
Filed in Business storytelling, News

part of The Singapore International Storytelling Festival 6-8 September, Singapore Call for Case Studies In early 2009 we (Patrick Lambe and I) wanted to see if we could put together a conference on storytelling for business. Our concept was for a very practical, workshop-focused conference, designed to help Asia Pacific business people apply story approaches […]

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Research shows that stories create personal motivation and increase productivity

Posted by  Shawn Callahan —March 11, 2010
Filed in Anecdotes, Business storytelling

The second Tuesday of every second month the Strathmore Unicorns Junior Basketball Club’s committee meets. I’m the club Secretary and last Tuesday we were discussing the perennial topic of how to encourage our players (and their parents) to pay their registration fees on time. Each year the Treasurer send a letter to laggards warning them […]

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TheStoryTest Results

Posted by  Shawn Callahan —March 8, 2010
Filed in Anecdotes, Business storytelling

Congratulations on doing TheStoryTest—and if you haven’t done it, reading this blog post now is tantamount to cheating—shame on you 🙂 Here are the quick answers. Below we will explain why each example is or is not a story. Pizza innovation – no Basement flood at Tree Hill – yes Hewlett Packard’s European operations – […]

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Strategy alignment and execution consultants: Melbourne, Canberra, Sydney Australia

Posted by  Shawn Callahan —February 24, 2010
Filed in Business storytelling, Leadership, Strategy

Anecdote helps you harness the natural power of stories to bring your strategy to life. We help you tell your strategic story and then engage your employees in the strategic process so everyone has a hand in creating it. The result is a strategy everyone understands in concrete, specific terms where the level of commitment […]

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Business storytelling consultants: Melbourne, Canberra, Sydney Australia

Posted by  Shawn Callahan —February 24, 2010
Filed in Business storytelling, News

Anecdote helps you harness the natural power of stories to bring your strategy to life. We help you tell your strategic story and then engage your employees in the strategic process so everyone has a hand in creating it. The result is a strategy everyone understands in concrete, specific terms where the level of commitment […]

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Book review: Switch—How to Change Things When Change is Hard

Posted by  Shawn Callahan —February 18, 2010
Filed in Business storytelling

It was going to be difficult to surpass their last book, Made to Stick, where they showed us that people wont pay attention unless our message is simple, unexpected, concrete, credible, emotional and a story. And it was going to be even harder practising what they preached to make Switch stick. But I’m delighted to […]

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Some tips for capturing stories on video

Posted by  Shawn Callahan —February 17, 2010
Filed in Business storytelling

A few nights ago I watch Changeling starring Angelina Jolie. It’s directed by Clint Eastwood (has he ever directed a dud movie?) and I was fascinated by a short documentary we found in the DVD extras where Clint explained why he never calls out ‘Action’ when directing a scene. As an actor Clint found a […]

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Leaders should tell a story to explain why

Posted by  Shawn Callahan —February 11, 2010
Filed in Business storytelling, Leadership, Strategy

On a recent trip to Canberra I was lining up to board the plane. Behind me was a young family. Their young son, probably four or five, was quizzing his dad. The boy said: “Why are we in the line?” “Because we are getting on the plane,” his dad replied. “Why are we getting on […]

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