Archive for the ‘Business storytelling’ Category
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The role of stories in data storytelling
How do you make sense of a mass of data, to gain insights and inspire people to change? Learn how story techniques can help the data analysis process.
Read MoreHow moral persuasion can be used to strengthen your stories
When telling stories to convince someone of a particular point of view, build in moral persuasion and you’ll be more convincing. Learn more here.
Read MoreThe Ethics of Storytelling in Business
With so many business people learning story skills there is a greater chance for them to be misused. So how do you maintain the ethics of storytelling?
Read MoreCreating a customer service culture through storytelling
Want to change the culture of your business? Change the stories being told in it. Learn how sharing stories can embed a great customer service culture here.
Read MoreThe state of storytelling in 2016 – insights from the ATD2016 conference
Storytelling has become ubiquitous. But, as this post explains, there are many different takes on it and some have little to do with actual storytelling.
Read MoreKeeping oral stories oral for better strategy
When you develop a strategy story, moving from oral stories to written stories can have a negative impact on their effectiveness. Find out why here:
Read MoreStorytelling Vs. Corporate Speak
Who doesn’t like a useful infographic? Here’s one that contrasts a story way of speaking with the insidious corporate speak we often hear at work.
Read MoreThe writing process for Putting Stories to Work
What was the writing process for Putting Stories to Work? Here are tips on research, making notes, writing tools and the process used.
Read MoreTyrion’s Persuasive language in this Game of Thrones Passage Puts Ted Talks to Shame
Even if you’re not a Game of Thrones fan, Tyrion’s sales pitch to Daenerys is sheer genius and a case study in persuasive language. Learn why in this post.
Read MoreKeeping to the point with your business storytelling
A business story is not a business story unless it has a point. And not only do you need a point but keeping to the point is just as important.
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