Archive for the ‘Business storytelling’ Category

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Even Lance Armstrong is jumping on the ‘story’ bandwagon

Posted by  Kevin Bishop —January 18, 2013
Filed in Business storytelling

Just be reading the transcript of Oprah’s interview with disgraced drug cheat, Lance Armstrong and was intrigued by how even he keep using the term ‘story’ and ‘narrative’ throughout the interview. Here are a couple of examples; Armstrong admits he was a “bully” because he tried to “control the narrative”. “The story was so perfect […]

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Storytelling Tips for Leaders – Be Natural

Posted by  Shawn Callahan —January 18, 2013
Filed in Business storytelling

One of the other reasons why you don’t want to turn your storytelling into a performance is explained in this post I wrote on the Uncanny Valley.http://www.anecdote.com.au/archives/2011/01/the_uncanny_val.html

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Storytelling for sales – announcing our latest offering

Posted by  Kevin Bishop —January 15, 2013
Filed in Business storytelling

At the end of the day, we are all looking for better ways to sell. This means better ways to build relationships with our clients, to understand their needs and to communicate our products and services with impact. We all want to stand out from our competitors. Anecdote has just launched our Storytelling for Sales […]

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Calling all you story spotters

Posted by  Kevin Bishop —January 11, 2013
Filed in Business storytelling

I have been doing a lot of thinking lately around the concept of story-triggering. How people’s, especially leaders, actions cause people to retell the story of what happened. Shawn wrote a great whitepaper on the role of story-triggering in story-work, if you want to learn more about the concept. But here is where I need […]

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Storytelling Tips for Leaders – Spotting Stories

Posted by  Shawn Callahan —January 10, 2013
Filed in Business storytelling

This is the first in a series we’ve recorded. If you would like to see them every Monday morning subscribe to our YouTube Channel and be notified when they’re uploaded.

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Sir Alex Ferguson’s secret sauce

Posted by  Kevin Bishop —December 20, 2012
Filed in Business storytelling

Sir Alex Ferguson, the Manager of Manchester United Football Club, recently gave a talk to academics at the Harvard Business School. Ferguson, who has recently clocked up 26 years in charge at Old Trafford where he has won an astonishing 37 trophies, was invited to Harvard to talk about the secrets of his success. One […]

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Even small stories are better than no stories

Posted by  Shawn Callahan —December 14, 2012
Filed in Business storytelling

Last week I ran a workshop for an investment firm to help their senior leaders appreciate their role in fostering their culture. Before the event we collected 36 stories in a few anecdote circles and tagged and rated them in Zahmoo. When I read through them I was a little worried they weren’t dramatic enough. […]

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Business Storytelling – the rookie error

Posted by  Mark Schenk —December 12, 2012
Filed in Business storytelling

What’s your reaction when someone, in a business context, says “let me tell you a story?” I often ask this question during our Storytelling for Leaders workshops. The responses follow a common set of themes including “I don’t have time for this” and “why am I listening to this?” But the most important response is […]

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The Story of Malaysian Airlines and Business Storytelling

Posted by  Shawn Callahan —December 10, 2012
Filed in Business storytelling

Business Storytelling helps Malaysian Airlines Implement new Ticketing System from Anecdote on Vimeo.

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Business storytellers must tell stories

Posted by  Shawn Callahan —December 7, 2012
Filed in Business storytelling

A quick search on Amazon shows that in 2012 alone there are more than 16 books published on business storytelling. It seems everyone is putting their hand up as an expert in this field. For me there’s one important test a business storytelling expert must past: when they talk about business storytelling they must actually […]

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