Archive for the ‘Business storytelling’ Category


Bringing strategy alive with an anecdote

Posted by  Shawn Callahan —March 2, 2013
Filed in Business storytelling, Strategy

Herb Kelleher [the longest-serving CEO of Southwest] once told someone, “I can teach you the secret to running this airline in thirty seconds. This is it: We are THE low-cost airline. Once you understand that fact, you can make any decision about this company`s future as well as I can.” “Here`s an example,” he continues. […]

Read More

Story-triggering and behavioural integrity

Posted by  Kevin Bishop —February 27, 2013
Filed in Business storytelling, Employee Engagement, Leadership Posts

People judge their leaders by how their actions align with their words. And how aligned these two things are then triggers stories that get told, and retold, across the organisation. People are looking to see how the messages they hear from their leaders in corporate communications, presentations, and in the organisation’s espoused values actually align […]

Read More

Story quote of the week

Posted by  Daryl Cook —February 22, 2013
Filed in Business storytelling

Storytelling for Sales – First ever public workshop (Melbourne, 20th March 2013)

Posted by  Kevin Bishop —February 18, 2013
Filed in Business storytelling, News

We are all looking for better ways to sell. Better ways to build relationships with our clients. Better ways to understand their needs. Better ways to communicate our products and services with impact. We all want to stand out from our competitors. Anecdote’s Storytelling for Sales Program develop’s your story skills to do exactly that. […]

Read More

No place for poor fiction

Posted by  Mark Schenk —January 24, 2013
Filed in Business storytelling, Leadership Posts

Last Thursday, I met an executive encountering some significant challenges in a major culture change underway in his organisation. He had been inspired to use a story-based approach to help get traction. He was keen to meet as he had some questions around the components of the story he was preparing to write. He had […]

Read More

Fact telling versus story telling

Posted by  Shawn Callahan —January 20, 2013
Filed in Business storytelling

I’m just reading the Art of Explanation by Lee LeFever. I’m at the chapter on storytelling and LeFever opens with two ways to describe a blog. A blog is a personal journal published on the World Wide Web consisting of discrete entries (“posts”) typically displayed in reverse chronological order to the most recent post appears […]

Read More

Even Lance Armstrong is jumping on the ‘story’ bandwagon

Posted by  Kevin Bishop —January 18, 2013
Filed in Business storytelling

Just be reading the transcript of Oprah’s interview with disgraced drug cheat, Lance Armstrong and was intrigued by how even he keep using the term ‘story’ and ‘narrative’ throughout the interview. Here are a couple of examples; Armstrong admits he was a “bully” because he tried to “control the narrative”. “The story was so perfect […]

Read More

Storytelling Tips for Leaders – Be Natural

Posted by  Shawn Callahan —January 18, 2013
Filed in Business storytelling

One of the other reasons why you don’t want to turn your storytelling into a performance is explained in this post I wrote on the Uncanny Valley.

Read More

Send this to friend