Archive for the ‘Business storytelling’ Category

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Storytelling for Sales Public workshop in Melbourne – only 2 days to go

Posted by  Kevin Bishop —March 18, 2013
Filed in Business storytelling, News

We are all looking for better ways to sell. Better ways to build relationships with our clients. Better ways to understand their needs. Better ways to communicate our products and services with impact. We all want to stand out from our competitors. Anecdote’s Storytelling for Sales Program develop’s your story skills to do exactly that. […]

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Awesome stories

Posted by  Mark Schenk —March 12, 2013
Filed in Business storytelling, Fun

Every two months an email arrives that I am always happy to receive. Its the bi-monthly newsletter from the Awesome Stories website. Awesome Stories is designed as an educational website that makes primary source material available to the general public. Much of the material is normally available only via national archives, libraries, universities, museums, historical […]

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In praise of small stories

Posted by  Shawn Callahan —March 11, 2013
Filed in Business storytelling

Leaders should find and tell stories to help their people understand the concrete actions needed to get a job done, enact a business value or even implement a strategy. Stories are our user manuals for life. There’s a tendency, however, for leaders to find and tell the big stories in the business—it’s human nature. For […]

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Challenging ‘power’ and the stories that triggers

Posted by  Kevin Bishop —March 8, 2013
Filed in Business storytelling, Leadership Posts

A particular type of story that gets retold in organisations is the story about when ‘power’ was challenged and the result. We collected the following story from a client about how challenge, or more accurately, a perceived challenge, was handled by their former chief executive: Keith just asked a question during one of John’s Chief […]

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Practical application of business storytelling

Posted by  Mark Schenk —March 5, 2013
Filed in Business storytelling, Leadership Posts

I was asked last week about the practical application of things we cover in our Storytelling for Leaders workshop. Fortunately, we had a very recent example to relate. We ran a session in late November with the senior HR team for a large company and one of the participants called me in December to give […]

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Bringing strategy alive with an anecdote

Posted by  Shawn Callahan —March 2, 2013
Filed in Business storytelling, Strategy

Herb Kelleher [the longest-serving CEO of Southwest] once told someone, “I can teach you the secret to running this airline in thirty seconds. This is it: We are THE low-cost airline. Once you understand that fact, you can make any decision about this company`s future as well as I can.” “Here`s an example,” he continues. […]

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Story-triggering and behavioural integrity

Posted by  Kevin Bishop —February 27, 2013
Filed in Business storytelling, Employee Engagement, Leadership Posts

People judge their leaders by how their actions align with their words. And how aligned these two things are then triggers stories that get told, and retold, across the organisation. People are looking to see how the messages they hear from their leaders in corporate communications, presentations, and in the organisation’s espoused values actually align […]

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Story quote of the week

Posted by  Daryl Cook —February 22, 2013
Filed in Business storytelling

Storytelling for Sales – First ever public workshop (Melbourne, 20th March 2013)

Posted by  Kevin Bishop —February 18, 2013
Filed in Business storytelling, News

We are all looking for better ways to sell. Better ways to build relationships with our clients. Better ways to understand their needs. Better ways to communicate our products and services with impact. We all want to stand out from our competitors. Anecdote’s Storytelling for Sales Program develop’s your story skills to do exactly that. […]

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