Archive for the ‘Business storytelling’ Category

Blog

Business Storytelling in Mexico and Latin America

Posted by  Shawn Callahan —June 30, 2017
Filed in Business storytelling, Selling

It was exciting to visit Mexico again. I was totally blown away with the beauty of Monterrey. It’s like having a city the size of Melbourne nestled among the bluffs of Yosemite National Park. For some reason I was expecting a flat, desert landscape. It reminded me of Singapore somehow but without the tropical downpours. […]

Read More

Get in the sweet spot for effective storytelling

Posted by  Mark Schenk —June 27, 2017
Filed in Business storytelling

We often see people making one of two mistakes in their storytelling. They either don’t tell a story at all, or they go overboard and turn it into something you’d read in a Stephen King novel. The danger of either mistake is that your audience will lose interest. So how do you make sure that […]

Read More

How we took business storytelling global at the ATD Conference 2017

Posted by  Lucy Honeywell —June 23, 2017
Filed in Business storytelling, Events

Last month, Mark, Shelley and I boarded a plane flying from Melbourne to Sydney, the first of three flights that would eventually lead us to hot and humid Atlanta. The city was hosting the 2017 Association for Talent Development International Conference and Exhibition, where an Anecdote booth was to feature for the first time. International […]

Read More

Embed a new way of thinking with stories

Posted by  Shawn Callahan —May 11, 2017
Filed in Business storytelling, Culture, Leadership Posts

As I have said before, if you want to change a work culture, you need to change the stories that are told about it. But I’ve never been a fan of the single-story approach to change. Personally, I can’t think of a time when just one amazing story transformed a company. (Some have even gone […]

Read More

Like it or not, stories are shaping your company culture

Posted by  Shawn Callahan —April 28, 2017
Filed in Business storytelling, Culture, Strategy

Gerry Lynch is the general manager of Mars New Zealand, the food and retail business that gives us Mars bars, M&Ms, MasterFoods and Whiskas, to name just a few of their brands. The company, which employs a couple of hundred people, is also a regular finalist in, and winner of, New Zealand’s long-running IBM Kenexa […]

Read More

Effectively communicate ideas via stories and stop wasting time

Posted by  Mark Schenk —April 27, 2017
Filed in Business storytelling, Communication, Leadership Posts, Strategy

Time is one of my most valuable commodities. It’s probably the same for you. So anything that wastes time reduces productivity, right? And that’s something we all want to avoid. The overwhelming view of stories in business is that they waste valuable time. This is demonstrated every time I run one of our programs or […]

Read More

Putting Stories to Work wins Axiom Business Books gold award

Posted by  Mark Schenk —April 20, 2017
Filed in Business storytelling, News

Back in late 2014, Shawn resolved to start writing a book on business storytelling to share what we had learned about achieving business results using the power of stories. It was 10 years since Shawn founded the company and it was definitely time to get the book out. Like most books, the writing was a […]

Read More

Just how personal can you be when telling a connection story?

Posted by  Claire Scobie —March 17, 2017
Filed in Business storytelling, Leadership Posts

People struggle with bringing in a personal element to their stories. Yet, with Connection stories, it’s important to reveal something about yourself because you are more likely to create a deeper bond with your audience. But not every personal story can be told. It’s often about finding the right story to tell the right audience to deliver […]

Read More

Don’t try to change someone’s mind, do this instead

Posted by  Shawn Callahan —March 15, 2017
Filed in Business storytelling, Collaboration, Culture

Last month, The New Yorker published an article called ‘Why facts don’t change our minds’, in which the author, Elizabeth Kolbert, reviews some research showing that even ‘reasonable-seeming people are often totally irrational’. Kolbert’s popular article makes a good case for the idea that if you want to change someone’s mind about something, facts may […]

Read More

Master the art of collecting stories with these resources

Posted by  Tom Graves —March 9, 2017
Filed in Business storytelling, Communication

How do we collect stories? How do we know which stories to collect, and why? For that matter, what is a story? For practical answers to those questions above, there are many helpful articles throughout the Anecdote Blog. If you need ideas about how to use story for family-history and the like, or to help your community […]

Read More

Send this to friend

down
up