Archive for the ‘Business storytelling’ Category

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Don’t try to change someone’s mind, do this instead

Posted by  Shawn Callahan —March 15, 2017
Filed in Business storytelling, Collaboration, Culture

Last month, The New Yorker published an article called ‘Why facts don’t change our minds’, in which the author, Elizabeth Kolbert, reviews some research showing that even ‘reasonable-seeming people are often totally irrational’. Kolbert’s popular article makes a good case for the idea that if you want to change someone’s mind about something, facts may […]

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Master the art of collecting stories with these resources

Posted by  Tom Graves —March 9, 2017
Filed in Business storytelling, Communication

How do we collect stories? How do we know which stories to collect, and why? For that matter, what is a story? For practical answers to those questions above, there are many helpful articles throughout the Anecdote Blog. If you need ideas about how to use story for family-history and the like, or to help your community […]

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Improve the effectiveness of what you do with feedback loops and stories

Posted by  Tom Graves —March 7, 2017
Filed in Business storytelling, Collaboration

How do we learn in action? How do we improve the effectiveness of what we do – particularly when working together with others? One proven strategy is to set up ‘learning loops’, and in practice, much of it is based around stories. A popular technique here is the After Action Review. It’s simple, quick, and […]

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Beat business jargon by using stories to counter smart-talk

Posted by  Tom Graves —March 2, 2017
Filed in Business storytelling, Insight

He looks the part; he knows all the right buzzwords; he can quote chapter-and-verse from all the best-known pundits and practitioners. But is it all just empty ‘smart-talk’? Smart-talk is information without understanding, theory without practice – ‘all mouth and no trousers’, as the old aphorism puts it. It’s all too common amongst would-be ‘experts’ […]

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Discovering your strategy with a business strategy story

Posted by  Shawn Callahan —February 24, 2017
Filed in Business storytelling, Strategy

Companies often mistake planning for strategy. This seems to be particularly true of large organisations. A few years back, we got a call from a large company headquartered in the Netherlands. Their head of strategy felt that their people didn’t understand the company strategy – a common concern across most big businesses. The strategy group […]

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The Value of Stories in Successful Project Delivery

It’s important to keep a project’s business case up-to-date throughout its life, so that the project keeps delivering value to the organisation. Stories can be used to keep a project’s purpose front-of-mind, ensuring that it stays true to the original intent. A few years ago, I found myself sitting in on a conference call with […]

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How to use story skills for great causes

Posted by  Shawn Callahan —February 14, 2017
Filed in Business storytelling, Insight

Since starting Anecdote in 2004, I’ve been lucky to meet a bunch of inspiring people. One of them is Paul Costello, who I’ve written about in my book, Putting Stories to Work. Paul is an amazing story practitioner and has been in the field for decades. He’s an Aussie who moved to America about 20 […]

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How to capture stories using places and props

Posted by  Tom Graves —February 10, 2017
Filed in Business storytelling, Insight

Yes, I’ll admit it: it’s a trick, of course. But it’s a useful trick – especially for those of us who need to collect stories for organisations, communities, and even for family-history. The place is important here: it needs to be the right kind of place, the right atmosphere – the kind of ‘story-place’ where […]

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Why your business should be selling through storytelling

Posted by  Lucy Honeywell —January 19, 2017
Filed in Business storytelling, Selling

You can learn about the power of storytelling in sales in the most unlikely places. We had first-hand experience of this recently when we took our chairman, Paul Honeywell, on a tour of the Yarra Valley wineries just outside Melbourne. Paul was over from England, so we wanted to show off some of our finest […]

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Storytelling skills around the world: who can spot stories the best?

Posted by  Mark Schenk —January 18, 2017
Filed in Business storytelling, Insight

  20 March is World Storytelling Day. On that date back in 2011, we launched TheStoryTest.com, a website designed to help people develop their ability to spot stories. We now have close to six years of data from across the globe about the ability of people to know what is and what is not a […]

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