Archive for the ‘Business storytelling’ Category

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Storytelling techniques that get people’s attention

Posted by  Mark Schenk —April 24, 2015
Filed in Business storytelling

Narrative is the oldest and most compelling method of holding someone’s attention; everybody wants to be told the story. Always look for ways to convey your information in narrative form.1 Many years ago, I worked on a big consulting project with a brilliant engineer who had a bad stutter. I noticed that in meetings he […]

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Story Powered – Communicating strategy with story part 2

Posted by  Mark Schenk —April 16, 2015
Filed in Business storytelling

Today’s post is part two of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot. The topic of the program was communicating strategy with story, and the anti-stories that can affect changes that you’re trying to make in your business. Lianne’s show is called ‘Story […]

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An interview with Lianne Picot – Communicating strategy with story part 1

Posted by  Mark Schenk —April 9, 2015
Filed in Business storytelling

Today’s post is part one of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot. The topic of the program was communicating strategy with story, and the anti-stories that can affect changes that you’re trying to make in your business. Part 1 of the podcast […]

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How to find and tell a story to support your cause

Posted by  Shawn Callahan —March 31, 2015
Filed in Business storytelling

Activists know that a personal story has the best chance of influencing a decision. So when they canvas support, they often ask for personal stories that will further their cause. The problem is that many people who receive such a request don’t really understand what they’re being asked for. They may think they don’t have […]

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Storytelling for Leaders programmes set for take off in New Zealand

Posted by  Ross Pearce —March 26, 2015
Filed in Business storytelling, Collaboration, News

Let’s catch up over coffee Last October, I received a call from Shawn Callahan, to see if we could catch up over coffee when he was next in Auckland. Shawn and I had been colleagues at IBM and he came to New Zealand in 2003 to help with a major client engagement where we used anecdote […]

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Give your data more power by wrapping facts in a story

Posted by  Mark Schenk —March 20, 2015
Filed in Business storytelling

Stories are powerful – we all know that. So powerful that, sometimes, a single example can overwhelm a wheelbarrow full of facts.   Business storytelling sceptics I came across an example of this in mid-2012. I was having lunch at a restaurant in Melbourne – reputedly the best laksa restaurant in town. I was meeting […]

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Improve your writing – do not mention stories

Posted by  Shawn Callahan —March 11, 2015
Filed in Business storytelling

Imagine you’re in an audience with 100 colleagues. You’re waiting to hear from your leader. It’s the monthly briefing. He takes the stage. A quiet rolls across the audience. He clears his throat and says, “I’d like to tell you a story.” What are you thinking when he says that? What’s your gut response? Most people […]

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How to stop your change program from stalling

Posted by  Shawn Callahan —February 24, 2015
Filed in Business storytelling, Culture, Strategy

Every large change program invariably starts with enthusiasm, good intentions and an energy spike, even if there are naysayers. But as time wears on, it’s easy for everyone to lose sight of the company’s higher purpose. When that happens, morale – and ultimately performance – slumps. And when a company slides into a dip, it often […]

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How to develop the vital habit of noticing stories

Posted by  Shawn Callahan —February 4, 2015
Filed in Business storytelling

Develop your own search image for stories Once you’ve developed the ability to spot stories, the next habit is to actively notice them. Early in the 20th century biologists observed how animals, such as birds, learn how to notice a specific variety of prey and how they become extremely good at finding them. For example, […]

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A prescription for influence: The two story solution for change

Posted by  Amanda Marko —January 23, 2015
Filed in Business storytelling, Communication

The problem with a negative story Being negative is an easy trap to fall into. When trying to prove a point or change someone’s mind, the natural tendency is to use a story that has a negative point-of-view to warn against an outcome and perhaps shock the listener a little. The problem with a negative […]

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