Archive for the ‘Business storytelling’ Category

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Assertions are red, stories are blue

Posted by  Mark Schenk —July 7, 2015
Filed in Business storytelling, Communication

There is a big difference between assertions and stories when it comes to impact, comprehension and memorability. Most business talk is full of assertions and opinions. These can sound very impressive but they are hard to understand and remember. To an audience, these often just sound like blah, blah, blah. Get your message to stick To […]

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Why marketing and sales need to embrace the art of storytelling

Posted by  Raf Stevens —July 2, 2015
Filed in Business storytelling

Storytelling caused an increase in productivity of 10% at ROCHE and an increase in employee satisfaction of 20%. Marketing and sales are far from dead and buried. In fact, these essential business facets are needed now more than ever. Yet, the way they are done needs to change, and embracing the art of storytelling is […]

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Case studies are dead. Long live success stories

This article is about case studies. No, no…do not stop reading. I have always believed that case studies are the second most boring documents produced in the entrepreneurial world after admin manuals. They are cold, dry, formulaic documents extolling the virtues of a process, product or company. Full of jargon, claims and assertions. Often trying […]

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How to influence decision makers with stories

Posted by  Shawn Callahan —June 25, 2015
Filed in Business storytelling, Leadership

Leaders are decision-makers. They have to be. As soon as they walk into the office in the morning, they’re bombarded with decisions that have to be made: ‘Can our business partner sell our product in that new market?'; ‘Do you want to talk to the journalist from The Times?'; ‘When should we share the new […]

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Leadership, storytelling and the power of connection

Posted by  Raf Stevens —June 19, 2015
Filed in Business storytelling

“That’s enough, Raf. Stop calling me.” It was 1986, I was fifteen and a huge fan of the DJ’s of the Dutch Radio Veronica. Adam Curry was my hero. As a big music fan, I wanted nothing more than to be a radio deejay. My love for music was probably caused by the band KISS, […]

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How to counter half-truths and lies with a better story

Posted by  Shawn Callahan —June 12, 2015
Filed in Business storytelling, Selling

Imagine that you’re responsible for communicating your company’s new strategy, and just as you’re about to do so, you hear something worrying on the grapevine. A lot of employees believe the strategy was created by the new CEO going home one night, digging up an old strategy from his previous company, then making copies of […]

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For those at the top, fostering engagement is a daily routine

The benefits of employee engagement It has been proven that employee engagement is strongly linked to overall company performance. Poor engagement leads to high staff turnover, absenteeism, bad customer service and a failure to reach strategic goals. Good engagement, on the other hand, leads to high staff retention and attendance rates, and to the achievement […]

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Are you aiming for strategy or strategic clarity?

Posted by  Mark Schenk —May 25, 2015
Filed in Business storytelling

Having a business strategy is important. Ensuring all staff understand the strategy is even more important. And it all starts with the senior leaders having a clear and consistent understanding of where you are going and why. Lou Gerstner summed it up well: All strategies are essentially the same; the difference is execution. And to […]

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Communicating strategy with story part 4 – The power of anti-stories

Posted by  Mark Schenk —May 14, 2015
Filed in Business storytelling

Today is the final post in a series of four based on a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot. The topic of the program was communicating strategy with story, and the anti-stories that can affect changes that you’re trying to make in your […]

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Achieving strategic alignment – Communicating strategy with story part 3

Posted by  Mark Schenk —May 11, 2015
Filed in Business storytelling

Today’s post is part three of a transcript from my recent interview on Lianne Picot’s radio show where we talked about communicating strategy with story, and the anti-stories that can affect changes that you’re trying to make in your business. Lianne’s show is called ‘Story Powered™’ which is a platform for talking about all things story. […]

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