Archive for the ‘Business storytelling’ Category

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Why Leaders Need Good Storytelling Skills – Part 1

Posted by  Shawn Callahan —February 9, 2016
Filed in Business storytelling

This is chapter 1 of the book, Putting Stories to Work – Mastering Business Storytelling. I decided to share it in two parts so this is part 1. I wanted to start the book with some of the business reasons for storytelling and show leaders a few of the useful places storytelling can really make a difference. […]

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Explaining complex ideas with stories

Posted by  Shawn Callahan —February 3, 2016
Filed in Business storytelling

Last night I went to see The Big Short, a film about how a bunch of banking outsiders predicted the global financial crisis and made a bucketload of cash in the process. The film was based on the book of the same name by Michael Lewis. When the book was first considered for adaptation, the […]

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Sharing stories so they can be retold

Posted by  Shawn Callahan —January 29, 2016
Filed in Business storytelling

Ever since Malcolm Gladwell’s massive hit The Tipping Point, business books have used a good dose of stories to carry the author’s message. Gladwell hit upon a simple yet effective formula: tell a story first, then draw meaning from the narrative. If you look at the beginning of each chapter in Tipping Point, the time […]

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Mastering business storytelling with 4 vital disciplines

Posted by  Shawn Callahan —January 26, 2016
Filed in Business storytelling

When I started writing Putting Stories to Work I was inspired by David Allen’s How to Get Things Done. I liked how it gave you a process to achieve a goal. David helped you achieve stress-free productivity, just as his subheading promised. My goal is to help you master business storytelling and the process has […]

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Putting Stories to Work – Mastering Business Storytelling – Introduction

Posted by  Shawn Callahan —January 12, 2016
Filed in Business storytelling, News

You might have noticed that I haven’t been as busy on the blog last year as I normally would. Instead I’ve been tapping out a new book I’ve called, Putting Stories to Work. It will be published on the 20th of March, which is world storytelling day. The first edition will be a limited hardcover. You […]

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Business storytelling technique – Story journalling

Posted by  Shawn Callahan —November 30, 2015
Filed in Business storytelling

The difference between storytelling in general and business storytelling is the latter is systematic and purposeful. One systematic way to find business stories is to use a daily journal. Story journalling could be done at the end of the day, before bed, or on the fly as you discover stories. Many business people think nothing […]

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Coaching in storytelling – Learning from engagements

Posted by  Shawn Callahan —November 30, 2015
Filed in Business storytelling

Early last year a CEO of a government agency, let’s call him Tim, asked whether I could coach him in storytelling. Tim had an immediate need, an important presentation to stakeholders that were less than excited about the new direction the agency was taking. Happy to help I told him we could start with six […]

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Business Storytelling: Natural talent or acquired skill?

Posted by  Mark Schenk —November 11, 2015
Filed in Business storytelling

At the start of our Storytelling for Leaders® programs, we always ask the question ‘who thinks they are a storyteller?’ Very few people raise their hands. But most will know people who are ‘natural storytellers’ and believe this is due to some innate gift – a genetic inheritance – without which polished storytelling performance will […]

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Levelling up your business storytelling mastery

Posted by  Shawn Callahan —November 6, 2015
Filed in Business storytelling

In my misspent youth I enjoyed video games. My friend, Peter Fox, got me started back in our 20s but these days I don’t get the chance for a good game. But every now I’ll fire up the Playstation and enter another world for a while. I particularly liked ones where my character would level […]

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Business storytelling tips: How to segue to a story

Posted by  Shawn Callahan —October 9, 2015
Filed in Business storytelling

When I teach business storytelling, I have to remind myself that things that seem easy and natural to me can feel uncomfortable and awkward to someone who is just starting out. This happened yesterday while I was coaching an executive. I had just begun demonstrating how she might use a story in a sales call […]

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