Archive for the ‘Business storytelling’ Category

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Storytelling for Sales: Canberra 2016

Posted by  Shawn Callahan —September 12, 2016
Filed in Business storytelling, Events, Selling

I’ve had the pleasure of delivering Storytelling for Sales for companies in Europe, Asia and the US and I just love how sellers quickly work out that it’s those times they tell a story that the sales start to go well. I remember asking a group of sellers in Florida what stories they tell to overcome […]

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Set ground rules for workshops or presentations like a master

Posted by  Shawn Callahan —August 30, 2016
Filed in Anecdotes, Business storytelling

Billy Crystal steps forward on stage, smiles and in that familiar way a relative walks into your house and asks for a cup for tea, Billy says how much he loves Melbourne and launches into his first story (this is how I remember it). “You guys are so good with your cell phones. So respectful. […]

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Storytelling for Sales: Paris 2016

Posted by  Lucy Honeywell —August 12, 2016
Filed in Business storytelling, Events

Anecdote, in conjunction with Persona Global, is holding a public Storytelling for Sales on Thursday 1st September in Paris. The session will be held at Hotel Napoleon. Now in our 11th year, you can imagine that Shawn and Mark have had heaps of experience delivering our programs, and are now recognised globally for their business storytelling expertise. […]

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When it comes to communicating strategy, leaders are the channel

Posted by  Mark Schenk —August 5, 2016
Filed in Business storytelling, Leadership, Strategy

About 10 years ago, we started working with organisations to convert their strategies into strategy stories. It was clear right from the start that creating a compelling story was only one of the conditions for success. The other non-negotiable was that leaders had to have the skills and confidence to tell their version of the […]

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The role of stories in data storytelling

Posted by  Shawn Callahan —August 4, 2016
Filed in Business storytelling

As Edward R. Tufte published each of his beautiful books on the visual display of complex data – The Visual Display of Quantitative Information (1983)1, Envisioning Information (1990)2 and Visual Explanations (1997)3 – I became more and more fascinated by the question of how to grab the attention of decision-makers and inspire them to act […]

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How moral persuasion can be used to strengthen your stories

Posted by  Shawn Callahan —August 3, 2016
Filed in Business storytelling

In 2015, a quartet of researchers from universities in the United States and Spain conducted a series of experiments to understand the moral basis of attitudes. There had already been a lot of research confirming that people put a great deal of stock in the moral component of their own attitudes – that if people […]

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The Ethics of Storytelling in Business

Posted by  Shawn Callahan —July 19, 2016
Filed in Business storytelling

Business storytelling has become extremely popular in recent years. Leaders are looking for new and better ways to get their message to stick. With so many people learning story skills there is an even greater chance for it to be misused. For example, the number of times I’ve been asked whether it’s OK to just […]

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Creating a customer service culture through storytelling

Posted by  Shawn Callahan —July 15, 2016
Filed in Business storytelling, Culture

If you peer through the glass doors of an Apple outlet just before opening time, you’ll see the blue-uniformed employees huddled in the middle of the store in focused conversation. One of the topics will be the previous day’s net promoter scores, where employees have asked customers to rate the possibility, based on the service […]

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The state of storytelling in 2016 – insights from the ATD2016 conference

Posted by  Mark Schenk —June 16, 2016
Filed in Business storytelling, News

In mid-May I was in Denver for the ATD 2016 conference. It was a huge affair and there were about 11,000 participants, many from overseas. Near the end of the conference, I recorded the following video clip giving an update on the state of storytelling from the conference. There were 14 presentations on storytelling. This […]

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Keeping oral stories oral for better strategy

Posted by  Shawn Callahan —April 29, 2016
Filed in Business storytelling, Strategy

During our recent work on a major strategy story project, we ticked off our priorities. We encouraged the company’s leaders to take responsibility for the story, as opposed to outsourcing it to a department or an external agency. We helped each leader clarify their understanding of the strategy. We talked about the necessity of including […]

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