Archive for the ‘Business storytelling’ Category

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Keeping oral stories oral for better strategy

Posted by  Shawn Callahan —April 29, 2016
Filed in Business storytelling, Strategy

During our recent work on a major strategy story project, we ticked off our priorities. We encouraged the company’s leaders to take responsibility for the story, as opposed to outsourcing it to a department or an external agency. We helped each leader clarify their understanding of the strategy. We talked about the necessity of including […]

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Storytelling Vs. Corporate Speak

Posted by  Shawn Callahan —April 15, 2016
Filed in Business storytelling, Communication

Who doesn’t like a useful infographic? Lou Hoffman over at Ishmael’s Corner shares one that contrasts a story way of speaking with the insidious corporate speak we often hear at work.I would like to add a few more contrasts. Storytelling on the left. Images vs words Meaning vs gobbledygook Emotion vs meh Concrete vs abstract […]

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The writing process for Putting Stories to Work

Posted by  Shawn Callahan —April 5, 2016
Filed in Business storytelling

I’m often asked how I wrote Putting Stories to Work. People want to know about the writing process and how I did the research. I had similar questions before I started including, How many words do I need to write? How many chapters should it be? What’s the best word processor? So in this post I […]

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Tyrion’s Persuasive language in this Game of Thrones Passage Puts Ted Talks to Shame

Posted by  Shawn Callahan —March 4, 2016
Filed in Business storytelling, Communication

Lou Hoffman’s blog, Ishmael’s Corner, has been one of my favourites for as long as I can remember. He’s a wonderful writer who understands business storytelling deeply. And over the years we’ve exchanged tweets but never met until recently when one of those tweets led to a phone conversation about, of all things, measuring the […]

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Keeping to the point with your business storytelling

Posted by  Shawn Callahan —February 23, 2016
Filed in Business storytelling

Louis CK knows a lot about stories. The very best comedians do. It’s their stock in trade. They find and refine stories designed to make us laugh. Louis CK is one of the all time great stand up comedians. Every now and then Louis CK incorporates into his routine an insight into stories and storytelling. […]

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Why leaders need good storytelling skills – Part 2

Posted by  Shawn Callahan —February 16, 2016
Filed in Business storytelling

Here we are at Part 2 of Chapter 1 of my new book Putting Stories to Work. In Part 1 I started to describe some of the various ways leaders can use storytelling to communicate strategy and engage people. I finish Chapter 1 with 4 other ways to put stories to work. Launch date is […]

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Why Leaders Need Good Storytelling Skills – Part 1

Posted by  Shawn Callahan —February 9, 2016
Filed in Business storytelling

This is chapter 1 of the book, Putting Stories to Work – Mastering Business Storytelling. I decided to share it in two parts so this is part 1. I wanted to start the book with some of the business reasons for storytelling and show leaders a few of the useful places storytelling can really make a difference. […]

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Explaining complex ideas with stories

Posted by  Shawn Callahan —February 3, 2016
Filed in Business storytelling

Last night I went to see The Big Short, a film about how a bunch of banking outsiders predicted the global financial crisis and made a bucketload of cash in the process. The film was based on the book of the same name by Michael Lewis. When the book was first considered for adaptation, the […]

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Sharing stories so they can be retold

Posted by  Shawn Callahan —January 29, 2016
Filed in Business storytelling

Ever since Malcolm Gladwell’s massive hit The Tipping Point, business books have used a good dose of stories to carry the author’s message. Gladwell hit upon a simple yet effective formula: tell a story first, then draw meaning from the narrative. If you look at the beginning of each chapter in Tipping Point, the time […]

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Mastering business storytelling with 4 vital disciplines

Posted by  Shawn Callahan —January 26, 2016
Filed in Business storytelling

When I started writing Putting Stories to Work I was inspired by David Allen’s How to Get Things Done. I liked how it gave you a process to achieve a goal. David helped you achieve stress-free productivity, just as his subheading promised. My goal is to help you master business storytelling and the process has […]

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