Archive for the ‘Business storytelling’ Category

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The Ethics of Storytelling in Business

Posted by  Shawn Callahan —July 19, 2016
Filed in Business storytelling

Business storytelling has become extremely popular in recent years. Leaders are looking for new and better ways to get their message to stick. With so many people learning story skills there is an even greater chance for it to be misused. For example, the number of times I’ve been asked whether it’s OK to just […]

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Creating a customer service culture through storytelling

Posted by  Shawn Callahan —July 15, 2016
Filed in Business storytelling, Culture

If you peer through the glass doors of an Apple outlet just before opening time, you’ll see the blue-uniformed employees huddled in the middle of the store in focused conversation. One of the topics will be the previous day’s net promoter scores, where employees have asked customers to rate the possibility, based on the service […]

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The state of storytelling in 2016 – insights from the ATD2016 conference

Posted by  Mark Schenk —June 16, 2016
Filed in Business storytelling, News

In mid-May I was in Denver for the ATD 2016 conference. It was a huge affair and there were about 11,000 participants, many from overseas. Near the end of the conference, I recorded the following video clip giving an update on the state of storytelling from the conference. There were 14 presentations on storytelling. This […]

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Keeping oral stories oral for better strategy

Posted by  Shawn Callahan —April 29, 2016
Filed in Business storytelling, Strategy

During our recent work on a major strategy story project, we ticked off our priorities. We encouraged the company’s leaders to take responsibility for the story, as opposed to outsourcing it to a department or an external agency. We helped each leader clarify their understanding of the strategy. We talked about the necessity of including […]

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Storytelling Vs. Corporate Speak

Posted by  Shawn Callahan —April 15, 2016
Filed in Business storytelling, Communication

Who doesn’t like a useful infographic? Lou Hoffman over at Ishmael’s Corner shares one that contrasts a story way of speaking with the insidious corporate speak we often hear at work.I would like to add a few more contrasts. Storytelling on the left. Images vs words Meaning vs gobbledygook Emotion vs meh Concrete vs abstract […]

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The writing process for Putting Stories to Work

Posted by  Shawn Callahan —April 5, 2016
Filed in Business storytelling

I’m often asked how I wrote Putting Stories to Work. People want to know about the writing process and how I did the research. I had similar questions before I started including, How many words do I need to write? How many chapters should it be? What’s the best word processor? So in this post I […]

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Tyrion’s Persuasive language in this Game of Thrones Passage Puts Ted Talks to Shame

Posted by  Shawn Callahan —March 4, 2016
Filed in Business storytelling, Communication

Lou Hoffman’s blog, Ishmael’s Corner, has been one of my favourites for as long as I can remember. He’s a wonderful writer who understands business storytelling deeply. And over the years we’ve exchanged tweets but never met until recently when one of those tweets led to a phone conversation about, of all things, measuring the […]

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Keeping to the point with your business storytelling

Posted by  Shawn Callahan —February 23, 2016
Filed in Business storytelling

Louis CK knows a lot about stories. The very best comedians do. It’s their stock in trade. They find and refine stories designed to make us laugh. Louis CK is one of the all time great stand up comedians. Every now and then Louis CK incorporates into his routine an insight into stories and storytelling. […]

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Why leaders need good storytelling skills – Part 2

Posted by  Shawn Callahan —February 16, 2016
Filed in Business storytelling

Here we are at Part 2 of Chapter 1 of my new book Putting Stories to Work. In Part 1 I started to describe some of the various ways leaders can use storytelling to communicate strategy and engage people. I finish Chapter 1 with 4 other ways to put stories to work. Launch date is […]

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Why Leaders Need Good Storytelling Skills – Part 1

Posted by  Shawn Callahan —February 9, 2016
Filed in Business storytelling

This is chapter 1 of the book, Putting Stories to Work – Mastering Business Storytelling. I decided to share it in two parts so this is part 1. I wanted to start the book with some of the business reasons for storytelling and show leaders a few of the useful places storytelling can really make a difference. […]

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