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Storytelling sales techniques: no story, no sale

Posted by  Tom Graves —February 17, 2017
Filed in Anecdotes, Selling

Oh no, not again: it’s the souvenir-vendors. I’m here on business, but they’ll mob around anyone here who even looks like a tourist. And every time it’s the same: “You want to buy? Low price, low price” – as if price itself is the only reason anyone would want the item. No attempt at a […]

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How to capture stories using places and props

Posted by  Tom Graves —February 10, 2017
Filed in Business storytelling, Insight

Yes, I’ll admit it: it’s a trick, of course. But it’s a useful trick – especially for those of us who need to collect stories for organisations, communities, and even for family-history. The place is important here: it needs to be the right kind of place, the right atmosphere – the kind of ‘story-place’ where […]

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