Author Archive

How moral persuasion can be used to strengthen your stories

Posted by  Shawn Callahan —August 3, 2016
Filed in Business storytelling

When telling stories to convince someone of a particular point of view, build in moral persuasion and you’ll be more convincing. Learn more here.

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The Ethics of Storytelling in Business

Posted by  Shawn Callahan —July 19, 2016
Filed in Business storytelling

With so many business people learning story skills there is a greater chance for them to be misused. So how do you maintain the ethics of storytelling?

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Creating a customer service culture through storytelling

Posted by  Shawn Callahan —July 15, 2016
Filed in Business storytelling, Culture

Want to change the culture of your business? Change the stories being told in it. Learn how sharing stories can embed a great customer service culture here.

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Getting things done with a Bullet Journal

Posted by  Shawn Callahan —June 17, 2016
Filed in Insight

Always on the lookout for good note-taking systems, I’m currently trying out a paper-based approach called the Bullet Journal. Here are my thoughts so far.

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Tips for writing winning award submissions

Posted by  Shawn Callahan —May 17, 2016
Filed in Insight

In writing a submission for an award, you need to make your entry memorable and meaningful to the judges. Learn how to bring your submission to life here.

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Keeping oral stories oral for better strategy

Posted by  Shawn Callahan —April 29, 2016
Filed in Business storytelling, Strategy

When you develop a strategy story, moving from oral stories to written stories can have a negative impact on their effectiveness. Find out why here:

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Why good storytellers are more attractive

Posted by  Shawn Callahan —April 29, 2016
Filed in Insight

According to a pair of American researchers, good storytellers really are more attractive. Take a look at their findings here:

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Storytelling Vs. Corporate Speak

Posted by  Shawn Callahan —April 15, 2016
Filed in Business storytelling, Communication

Who doesn’t like a useful infographic? Here’s one that contrasts a story way of speaking with the insidious corporate speak we often hear at work.

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Take One Day – Building Collaborative Cultures

Posted by  Shawn Callahan —April 13, 2016
Filed in Collaboration, Events

Take One Day 2016 is happening soon and this year it is all about Building Collaborative Cultures. Find out more about this event here:

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The writing process for Putting Stories to Work

Posted by  Shawn Callahan —April 5, 2016
Filed in Business storytelling

What was the writing process for Putting Stories to Work? Here are tips on research, making notes, writing tools and the process used.

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