Blog

As a leader, it is your job to understand the vital role stories play in shaping your company culture, and in turn shaping its financial future. Read more.

If you want to change someone’s mind about something, facts may not help you. So what do you do if changing minds or culture is important for your business?

Companies often mistake planning for strategy. This is particularly true of large organisations. Understand the benefits of a business strategy story here.

Read how Paul Costello uses story skills to counter negative stories and overcome racism in his work with government and non-profit agencies.

With storytelling, some people say anecdotes are only a single instance of something happening. Learn how experiment stories can help with credibility.

You only get better by telling stories and getting feedback, ideally where it matters – in the workplace. Find tips on how to practice storytelling here.

Like any professional service provider, a lawyer must make a good connection with a potential client. Learn how business storytelling can help.

Our Storytelling for Sales Program will develop your storytelling sales techniques and help you build a better story repertoire. Get the details here.

Learn how Billy Crystal sets the rules with his audiences – no phones and no recording. Try it when you next set ground rules for workshops / presentations.

How do you make sense of a mass of data, to gain insights and inspire people to change? Learn how story techniques can help the data analysis process.