Author Archive

Building the storytelling habit this Christmas

Posted by  Shawn Callahan —December 22, 2017
Filed in Business storytelling

Christmas offers a great opportunity to develop the storytelling habit. Shawn Callahan gives you some simple tips to help you get started.

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How to reduce your story anxiety

Posted by  Shawn Callahan —December 12, 2017
Filed in Events, Leadership Posts

We’re told we need to know our story—the story of our product, our program, the change we’re making, but no-one is showing us how. Find out at this event.

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Oral storytelling techniques: how to finish your story

Posted by  Shawn Callahan —November 16, 2017
Filed in Anecdotes, Business storytelling, Insight

There are many ways to finish a story. Use these oral storytelling techniques and you might even hear your story being retold, the greatest of compliments.

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Storytelling with slides: meaning is inferred

Posted by  Shawn Callahan —September 7, 2017
Filed in Anecdotes, Business storytelling, Insight

When storytelling with slides to influence and persuade, think about the emotions you are conveying, then craft slides that amplify them. Here’s how.

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Book Review of Team of Teams: New Rules of Engagement for a Complex World

Posted by  Shawn Callahan —August 10, 2017
Filed in Collaboration, Communication, Culture, Employee Engagement

Full of stories about the operations General Stanley McChrystal’s task force conducted in Iraq, this book is great inspiration for change. Find out more.

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In Praise of Shitty Storytelling

Posted by  Shawn Callahan —August 2, 2017
Filed in Business storytelling, Communication

Perfect stories told perfectly are suspicious. Business people feel more comfortable with imperfect stories – here are some clear examples you can follow.

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Strategic storytelling: use stories to explain why

Posted by  Shawn Callahan —July 21, 2017
Filed in Business storytelling, Fun

Sharing what triggered a change will make people more accepting of it. So when something changes, use this story pattern to explain what’s happening.

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The Role of Storytelling in a Team of Teams

Posted by  Shawn Callahan —July 18, 2017
Filed in Business storytelling, Culture

Companies have been quick to implement the ideas behind a Team of Teams, but to be frank it’s not easy. Here are some things to consider with this approach.

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Business Storytelling in Mexico and Latin America

Posted by  Shawn Callahan —June 30, 2017
Filed in Business storytelling, Selling

Astrolab will be delivering our Storytelling For Sales program across Latin America. Learn how this came about, and meet the people delivering the program.

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Embed a new way of thinking with stories

Posted by  Shawn Callahan —May 11, 2017
Filed in Business storytelling, Culture, Leadership Posts

Imagine you want to play your part in a cultural shift you’re helping to make happen at work. This process is how you show people what they need to do.

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