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People buy from people they like
People buy from people they like and people buy from people like them. This was brought home again to me last week when an email …
Read MoreFact telling versus story telling
I’m just reading the Art of Explanation by Lee LeFever. I’m at the chapter on storytelling and LeFever opens with two ways to describe a …
Read MoreStorytelling Tips for Leaders – Be Natural
One of the other reasons why you don’t want to turn your storytelling into a performance is explained in this post I wrote on the …
Read MoreStorytelling Tips for Leaders – Spotting Stories
This is the first in a series we’ve recorded. If you would like to see them every Monday morning subscribe to our YouTube Channel and …
Read MoreEmbedding strategy using a story spine
One of the challenges embedding a strategy is helping people relate their job to it. Strategies often seems distant and abstract. How does a person …
Read MoreEven small stories are better than no stories
Last week I ran a workshop for an investment firm to help their senior leaders appreciate their role in fostering their culture. Before the event …
Read MoreThe Story of Malaysian Airlines and Business Storytelling
Business Storytelling helps Malaysian Airlines Implement new Ticketing System from Anecdote on Vimeo.
Read MoreBusiness storytellers must tell stories
A quick search on Amazon shows that in 2012 alone there are more than 16 books published on business storytelling. It seems everyone is putting …
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