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Provide your example before your reasons—introducing PERP

Posted by  Shawn Callahan —May 13, 2011
Filed in Communication

I want to expand a little on Mark’s post and on the communication structure we’re proposing. I hope you don’t mind, but let me start with how the idea emerged. My first real job back in the 1980s was to work for Oracle Systems, the database company. One day my manager asked me to give […]

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Using a story structure to encourage clicks

Posted by  Shawn Callahan —May 12, 2011
Filed in Business storytelling

A nice storytelling cliff hanger to get us to click. From NeuroCooking Save Rock Creek Hills Park! Posted: 08 May 2011 02:26 PM PDT We have been writing here less often, NeuroCooking friends, because another topic has been occupying us lately, a great deal really, since the night of April 28th, when, out of the blue, […]

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Tom Peters on Stories and Leadership

Posted by  Shawn Callahan —May 6, 2011
Filed in Business storytelling, Leadership Posts

Click to see larger version 800×600

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Steve Denning: practising what we preach?

Posted by  Shawn Callahan —April 28, 2011
Filed in Business storytelling

Why would one of the world’s foremost business storytelling experts say he was going to use storytelling to convey his message and then not tell a story? Reading my email this morning I was excited to receive Steve Denning’s latest newsletter. In it he tells us about how TED has thrown open its doors and […]

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Announcing the New York Storytelling for Business Leaders workshop

Posted by  Shawn Callahan —April 26, 2011
Filed in Business storytelling, News

    Event Registration Online for Storytelling for Business Leaders – New York    

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The essentials of business storytelling – slide share

Posted by  Shawn Callahan —April 17, 2011
Filed in Business storytelling, Communication

The Essentials of Business Storytelling View more presentations from Shawn Callahan

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True importance

Posted by  Shawn Callahan —March 24, 2011
Filed in Anecdotes, Business storytelling, Leadership Posts

This story was told the other day by General David Petraeus (The head of all international forces in Afghanistan) just before a press conference illustrating the meaning of true importance. “This was about 20 years ago when I was the aide to the Army Chief of Staff in the Pentagon and Colin Powell was the […]

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TheStoryTest–build your skill in spotting stories

Posted by  Shawn Callahan —March 20, 2011
Filed in Anecdotes, Business storytelling

We developed TheStoryTest.com to help you build your skill to identify stories. Quite frankly it’s hard to be a good storyteller if you can’t tell the difference between a story and say, an opinion, or an analogy or even a case study. A good storyteller’s ears prick up as soon as one starts and they […]

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How to connect with the “I’m Like You” story

Posted by  Shawn Callahan —March 1, 2011
Filed in Business storytelling

Annette Simmons says that there are some story types you just should know and be able to tell, namely: Who am I? and Why am I here? I’d like to add another story type which will help you to connect, which I’ll call the “I’m Like You” story. Robert Cialdini describes a fascinating experiment in […]

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Scott Berkun encourages storytelling

Posted by  Shawn Callahan —February 6, 2011
Filed in Business storytelling

My friend Donal O Duibhir keeps an eye out for story-related tidbits for me (thanks Donal). Today he sent me this 5 min video of Scott Berkun describing how to deliver an Ignite talk (sounds just like a Pecha Kucha). He starts with “I think storytelling is everything …” Nice. You have my attention Scott. […]

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