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How to use story skills for great causes

Posted by  Shawn Callahan —February 14, 2017
Filed in Business storytelling, Insight

Since starting Anecdote in 2004, I’ve been lucky to meet a bunch of inspiring people. One of them is Paul Costello, who I’ve written about in my book, Putting Stories to Work. Paul is an amazing story practitioner and has been in the field for decades. He’s an Aussie who moved to America about 20 […]

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Mix science and storytelling: tell stories about experiments

Posted by  Shawn Callahan —December 2, 2016
Filed in Anecdotes, Business storytelling, Selling

Last week I returned to Australia from the US after a three-week business tour. (It was a remarkable time to be there, though my sense is that while emotions are understandably running high over the election result, there is also a feeling that the US system is resilient.) I started the trip in Seattle, working […]

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How to practice storytelling while getting real work done

Posted by  Shawn Callahan —November 17, 2016
Filed in Business storytelling

Twenty years ago, psychologist Anders Ericsson conducted research on what it takes to build expertise. Mere practice is not enough. If practice is all it takes to be great, taxi drivers would be the best drivers in the world. Ericsson discovered it takes a special type of practice to build better skills. He called it […]

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Business storytelling methods for lawyers and law firms

Posted by  Shawn Callahan —October 25, 2016
Filed in Business storytelling, Employee Engagement

Last week I was in London and had the pleasure of catching up with Ian Rodwell from Linklaters, one of the largest law firms in the world and part of the magic circle of elite legal companies headquartered in the British capital. Ian has been a long-term advocate of our work and we spent an […]

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Storytelling for Sales: Canberra 2016

Posted by  Shawn Callahan —September 12, 2016
Filed in Business storytelling, Events, Selling

I’ve had the pleasure of delivering Storytelling for Sales for companies in Europe, Asia and the US and I just love how sellers quickly work out that it’s those times they tell a story that the sales start to go well. I remember asking a group of sellers in Florida what stories they tell to overcome […]

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Set ground rules for workshops or presentations like a master

Posted by  Shawn Callahan —August 30, 2016
Filed in Anecdotes, Business storytelling

Billy Crystal steps forward on stage, smiles and in that familiar way a relative walks into your house and asks for a cup for tea, Billy says how much he loves Melbourne and launches into his first story (this is how I remember it). “You guys are so good with your cell phones. So respectful. […]

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The role of stories in data storytelling

Posted by  Shawn Callahan —August 4, 2016
Filed in Business storytelling

As Edward R. Tufte published each of his beautiful books on the visual display of complex data – The Visual Display of Quantitative Information (1983)1, Envisioning Information (1990)2 and Visual Explanations (1997)3 – I became more and more fascinated by the question of how to grab the attention of decision-makers and inspire them to act […]

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How moral persuasion can be used to strengthen your stories

Posted by  Shawn Callahan —August 3, 2016
Filed in Business storytelling

In 2015, a quartet of researchers from universities in the United States and Spain conducted a series of experiments to understand the moral basis of attitudes. There had already been a lot of research confirming that people put a great deal of stock in the moral component of their own attitudes – that if people […]

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The Ethics of Storytelling in Business

Posted by  Shawn Callahan —July 19, 2016
Filed in Business storytelling

Business storytelling has become extremely popular in recent years. Leaders are looking for new and better ways to get their message to stick. With so many people learning story skills there is an even greater chance for it to be misused. For example, the number of times I’ve been asked whether it’s OK to just […]

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Creating a customer service culture through storytelling

Posted by  Shawn Callahan —July 15, 2016
Filed in Business storytelling, Culture

If you peer through the glass doors of an Apple outlet just before opening time, you’ll see the blue-uniformed employees huddled in the middle of the store in focused conversation. One of the topics will be the previous day’s net promoter scores, where employees have asked customers to rate the possibility, based on the service […]

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