Author Archive

The analogy story and Tim Costello

Posted by  Shawn Callahan —July 8, 2013
Filed in Anecdotes, Business storytelling

I’ve recently had the pleasure of working with World Vision Australia. In case you don’t know them, they’re Australia’s largest charity, and they focus on …

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A strategic story mustn’t be a script

Posted by  Shawn Callahan —June 6, 2013
Filed in Business storytelling, Strategy

Smart people hate to be told what to do or say. Yet way too often leaders are given a standard set of powerpoint slides or …

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Writing oral stories

Posted by  Shawn Callahan —May 25, 2013
Filed in Business storytelling, Communication

When you see a poem you know it’s a poem. When you see a screenplay you know it’s a screenplay. Most people, however, have never …

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The world’s best business story practitioners

Posted by  Shawn Callahan —April 30, 2013
Filed in Business storytelling

Over the years I’ve had the pleasure of meeting and working with some terrific business story practitioners. And because we love to know who are …

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Pulling the strategy together with a story

Posted by  Shawn Callahan —April 25, 2013
Filed in Strategy

Last week I flew to Vienna to help a pharmaceutical company develop their strategy. It was a two day event. We used the first day …

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Helping Big Data Scientists be Storytellers

Posted by  Shawn Callahan —April 5, 2013
Filed in Business storytelling

We’ve said often on this blog that you just don’t get the benefits of storytelling (meaning, memory, caring) unless you are telling a story. Over …

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The Role of Storytelling in Government

Posted by  Shawn Callahan —April 4, 2013
Filed in Business storytelling, Strategy

  “Government managers secure the resources they need to operate not by selling products and services to individual customers, but by selling a story of …

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Using stories to catch ‘smart-talk’

Posted by  Shawn Callahan —March 18, 2013
Filed in Business storytelling

He looks the part; he knows all the right buzzwords; he can quote chapter-and-verse from all the best-known pundits and practitioners. But is it all …

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In praise of small stories

Posted by  Shawn Callahan —March 11, 2013
Filed in Business storytelling

Leaders should find and tell stories to help their people understand the concrete actions needed to get a job done, enact a business value or …

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Bringing strategy alive with an anecdote

Posted by  Shawn Callahan —March 2, 2013
Filed in Business storytelling, Strategy

Herb Kelleher [the longest-serving CEO of Southwest] once told someone, “I can teach you the secret to running this airline in thirty seconds. This is …

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