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Are storytelling techniques the new social lubricant?

Posted by  Raf Stevens —August 11, 2015
Filed in Business storytelling, Culture, Insight

US human rights activist and Professor of Law Bryan Stevenson starts his Ted Talk below, about the injustices in the US legal system with a wonderful personal story. In fact, that’s a common feature of all Ted Talks that are viewed hundreds of thousands of times. They pull the listener in with a ”pull story”, a […]

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Why marketing and sales need to embrace the art of storytelling

Posted by  Raf Stevens —July 2, 2015
Filed in Business storytelling

Storytelling caused an increase in productivity of 10% at ROCHE and an increase in employee satisfaction of 20%. Marketing and sales are far from dead and buried. In fact, these essential business facets are needed now more than ever. Yet, the way they are done needs to change, and embracing the art of storytelling is […]

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Leadership, storytelling and the power of connection

Posted by  Raf Stevens —June 19, 2015
Filed in Business storytelling

“That’s enough, Raf. Stop calling me.” It was 1986, I was fifteen and a huge fan of the DJ’s of the Dutch Radio Veronica. Adam Curry was my hero. As a big music fan, I wanted nothing more than to be a radio deejay. My love for music was probably caused by the band KISS, […]

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