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Assertions are red, stories are blue

Posted by  Mark Schenk —July 7, 2015
Filed in Business storytelling, Communication

There is a big difference between assertions and stories when it comes to impact, comprehension and memorability. Most business talk is full of assertions and opinions. These can sound very impressive but they are hard to understand and remember. To an audience, these often just sound like blah, blah, blah. Get your message to stick To […]

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Are you aiming for strategy or strategic clarity?

Posted by  Mark Schenk —May 25, 2015
Filed in Business storytelling

Having a business strategy is important. Ensuring all staff understand the strategy is even more important. And it all starts with the senior leaders having a clear and consistent understanding of where you are going and why. Lou Gerstner summed it up well: All strategies are essentially the same; the difference is execution. And to […]

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How to detect lies with a storytelling technique

Posted by  Mark Schenk —May 8, 2015
Filed in Communication

The idea that you can tell if someone is lying by analysing certain physical cues has been prominent ever since the 1920s, when the polygraph first made an appearance. Psychologists such as the influential Paul Ekman swear by the technique, and they have the backing of popular culture in the form of TV shows like […]

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How to build your decision making skills using storytelling

Posted by  Mark Schenk —May 4, 2015
Filed in Business storytelling

I was recently asked by a law firm to come up with an activity they could conduct during an upcoming staff retreat. They were keen for their junior staff to learn the importance of understanding the dynamics of a dispute, not just its procedural aspects, and they were interested in doing this through the use […]

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Tap into the power of storytelling while we’re in the US

Posted by  Mark Schenk —April 29, 2015
Filed in Business storytelling, Events

We love spending time in the US, but we only get across once or twice a year. So its vital that we make the most of it when we do… This year Mark will be coming to Orlando from 17th – 20th May to attend our first Association for Talent Development (ATD) Conference – the […]

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Storytelling techniques that get people’s attention

Posted by  Mark Schenk —April 24, 2015
Filed in Business storytelling

Narrative is the oldest and most compelling method of holding someone’s attention; everybody wants to be told the story. Always look for ways to convey your information in narrative form.1 Many years ago, I worked on a big consulting project with a brilliant engineer who had a bad stutter. I noticed that in meetings he […]

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Give your data more power by wrapping facts in a story

Posted by  Mark Schenk —March 20, 2015
Filed in Business storytelling

Stories are powerful – we all know that. So powerful that, sometimes, a single example can overwhelm a wheelbarrow full of facts.   Business storytelling sceptics I came across an example of this in mid-2012. I was having lunch at a restaurant in Melbourne – reputedly the best laksa restaurant in town. I was meeting […]

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Why aren’t we telling stories in business?

Posted by  Mark Schenk —January 20, 2015
Filed in Business storytelling

There are many reasons why stories are not used in business settings. One of the reasons is that every story we tell reveals something about our character, and we tend to be very protective of our character. Another reason is an unwillingness to give out any personal information. Turn what you say into a story […]

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Business storytelling training in The Netherlands

Posted by  Mark Schenk —November 25, 2014
Filed in Business storytelling, Leadership Posts

I visited Amsterdam in early April and met Paul Joosten and Ronald van Domberg. Both fabulous facilitators and both working in the story field. Within a few months they had become Partners in delivering the Storytelling for Leaders program and had completed their accreditation. While many programs in The Netherlands are delivered in English, there […]

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Making strategies stick – tackling anti-stories Part 2

Posted by  Mark Schenk —November 6, 2014
Filed in Business storytelling

At Anecdote, much of our work is focused on making strategies stick by converting them into understandable, memorable and influential stories. We often discover entrenched views that worked against the new strategy. These ‘anti-stories’ must be identified and tackled to give your strategy a chance of succeeding. This is our second post in a series […]

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