Author Archive


Anecdote: Ready, aim, aim, aim

Posted by  Mark Schenk —October 25, 2005
Filed in Anecdotes

I was in Brisbane on Thursday and had a great opportunity to catch up with some friends.  One of them, Vince Aisthorpe, related an anecdote from Tom O’Toole who founded the Beechworth Bakery, one of the largest in the southern hemisphere.  The anecdote was about why many Government agencies don’t seem to get much done. “They […]

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The Importance of Content

Posted by  Mark Schenk —October 7, 2005
Filed in Insight

The topic at a meeting this morning was the design concept for a web-based ‘clearinghouse’.  I mentioned the risks of taking a ‘Field of Dreams’ approach – “if we build it they will come”, and the importance of having relevant content that users can easily find and use.  I also mentioned that having the best […]

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