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Storytelling: enhancing your sales force effectiveness

Posted by  Mark Schenk —October 21, 2016
Filed in Business storytelling, Selling

We developed the first version of our Storytelling for Leaders program nearly 10 years ago. Subsequently, we were asked many times to modify the program for sales teams. The results were so effective we set about developing a specific program for sales, Storytelling for Sales, which was released in 2015. I’ve just finished reading a relatively recent book […]

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Great presenter or great communicator – it’s your choice

Posted by  Mark Schenk —October 6, 2016
Filed in Communication

Simon Sinek walked on stage wearing jeans, casual shoes and a long-sleeve t-shirt. He was about to deliver the Monday keynote at ATD 2016 to about 10,000 people at the Denver Convention Centre. Armed only with a humble flipchart and marker he started by talking about a recent experience: About three weeks ago I was […]

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When it comes to communicating strategy, leaders are the channel

Posted by  Mark Schenk —August 5, 2016
Filed in Business storytelling, Leadership Posts, Strategy

About 10 years ago, we started working with organisations to convert their strategies into strategy stories. It was clear right from the start that creating a compelling story was only one of the conditions for success. The other non-negotiable was that leaders had to have the skills and confidence to tell their version of the […]

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The state of storytelling in 2016 – insights from the ATD2016 conference

Posted by  Mark Schenk —June 16, 2016
Filed in Business storytelling, News

In mid-May I was in Denver for the ATD 2016 conference. It was a huge affair and there were about 11,000 participants, many from overseas. Near the end of the conference, I recorded the following video clip giving an update on the state of storytelling from the conference. There were 14 presentations on storytelling. This […]

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Practice storytelling like a Grizzly

Posted by  Mark Schenk —June 1, 2016
Filed in Events, News

Storytelling is a powerful business tool. It’s available to everyone. All you need is a little knowledge, a few new habits and some practice. We are firm believers in the importance of practice -it’s why we include a six-month Deliberate Practice Program as part of our programs. It’s also why we selected the bear and […]

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Why you must complete that shitty first draft, and fast

Posted by  Mark Schenk —May 18, 2016
Filed in Communication

In late 2014 I went to Dubai to run a three-day story session with 40 salespeople. Over the first two days we practised the core storytelling skills. The last day was devoted to what I call a pitch-off. I broke the salespeople up into six groups and asked each one to create its own version […]

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Why telling stories will get your idea across

Posted by  Mark Schenk —April 20, 2016
Filed in Insight

There aren’t many certainties in professional life, but one is that when it comes to persuading someone, making an assertion or giving an opinion runs a far second to telling stories.   Let’s say you want to alert someone to a problem in your organisation, and perhaps get their help in addressing the issue. There […]

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Storytelling for Sales is growing

Posted by  Mark Schenk —April 12, 2016
Filed in News, Selling

In June last year we released the Storytelling for Sales™ program and have been delivering it in Australia and the US. One of the main objectives of the program is to close the gap between the very best salespeople and the core sales group. And it’s a big gap. When it comes to complex solution […]

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Storytelling for Leaders® program in Zurich

Posted by  Mark Schenk —January 8, 2016
Filed in Events

Anecdote is holding a public Storytelling for Leaders® program in Zurich on Friday 12th February 2016. Now in our 12th year, you can imagine that we have had heaps of experience delivering this program across the globe. We continue to get great feedback about the program. In fact, just a few weeks ago a participant commented: […]

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Merry Christmas from Anecdote

Posted by  Mark Schenk —December 22, 2015
Filed in News

It’s that time of year again. As we slide headlong into the festive season, we’d like to say Merry Christmas to you all from everyone in the Anecdote team.

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